Created by ELC’s NIV and launched with support
from TikTok, The Catalysts is an innovative incubator program
spotlighting emerging talent poised to disrupt the creative
landscape in beauty
The Estée Lauder Companies (NYSE: EL) (“ELC”) is pleased to
announce the launch of The Catalysts program. Created by ELC’s New
Incubation Ventures (“NIV”) and launched with support from TikTok,
the integrated, global initiative is aimed at spotlighting,
uplifting, and empowering emerging storytellers with fresh visions
for the beauty industry. Applicants will have the chance to win up
to $250K in financial backing as well as mentorship and project
assistance.* A distinguished panel of industry luminaries, creative
visionaries, and TikTok creators will select two winners who are
reshaping the future of beauty through innovative branding, product
development, and storytelling.
The program underscores NIV's dedication to championing the
trailblazing spirits in beauty, accentuating the influence and
impact the beauty industry has and its interconnectedness with
wider cultural, social, and artistic landscapes.
TikTok's beauty community has helped revolutionize the industry,
creating an inclusive space, and facilitating new ways of beauty
storytelling. With #Beauty amassing over 45M posts, TikTok breathes
life into new trends. Beauty on TikTok is rooted in the unique and
inclusive beauty community on the platform, a diverse constellation
of beauty subcultures, with content for every kind of style one can
imagine.
“Today, founding a beauty brand takes more than traditional
business acumen; it's about crafting narratives, building
communities, and shaping not just trends but also broader
conversations and movements. Founders are storytellers, cultural
ambassadors, filmmakers, designers, gamers, and artists,” said
Shana Randhava, Senior Vice President, New Incubation Ventures.
“Their visions of beauty — expressed via product, retail
experiences, films, content — continue to fuel growth in the beauty
sector. We set out to create a program to identify and elevate
these visionaries as they continue to drive innovation and push the
conversation forward.”
"We've witnessed the evolution of beauty firsthand on TikTok,
not just through how products are shared and discovered, but how
they are experienced,” said Vanessa Craft, Global Head of
Partnerships at TikTok. “We're proud to have created a space where
everyone is able to explore the diversity and inclusivity of beauty
- driven by our incredible community of creators and brands who
enable enthusiasts to be a part of something and see how beauty
products perform on people that look like them. We are delighted to
be joining The Estée Lauder Companies in finding and nurturing
future pioneers of the beauty industry."
To support applicants, The Catalysts will unveil ten
masterclasses providing an overview of what it takes to build the
next great brand. Whether applicants dream of revolutionizing skin
care, cosmetics, or fragrance, The Catalysts Masterclass series
taps a group of industry-leading founders, storytellers, and
creatives to share the insights needed to build a next generation
beauty brand.
The Catalysts applicants will be judged by an esteemed jury of
creative figures, including accomplished entrepreneurs, investors,
content creators, experts, as well as representatives from The
Estée Lauder Companies. Judges include Shana Randhava, Vanessa
Craft, Michèle Lamy, Fabien Baron, Craig McDean, Carlos Nazario,
Eugene Souleiman, Hung Vanngo, Ruba Abu-Nimah, Julia Sarr-Jamois,
Thomas Roussel, Violet Chachki, Drew Elliott, Courtney McHugh,
Andreas Neophytou, Francisco Costa, Celia Ellenberg, Hanna Hanra,
Sallyann Houghton, Mitchell Halliday, and Grace Choi.
*The Catalysts website and application portal are live and will
accept applications until August 4, 2024, 11:59 PM ET. Full
Official Rules, program details and prize descriptions are
available at www.thecatalystsworld.com.
Winners will be announced in October 2024 at a final event in
Paris.
No purchase necessary. A purchase will not increase chances
of winning. Participation is open only to creators who are
legal residents of their country of residence, are at least 21
years of age and have attained the age of majority in their state,
country or province of residence. Void where prohibited.
Website: www.thecatalystsworld.com TikTok:
@thecatalystsworld
About New Incubation Ventures
New Incubation Ventures (NIV) is the strategic early-stage
investment and incubation arm for The Estée Lauder Companies. NIV
partners with forward-thinking founders and entrepreneurs to
create, fund, and support the best-emerging beauty brands and new
business models to shape the future of beauty and build an
actionable pipeline of diversified brands and new engines of growth
for the ELC portfolio.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skincare, makeup, fragrance,
and hair care products. The company’s products are sold in
approximately 150 countries and territories under brand names
including Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and
bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le
Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS,
Too Faced, Dr.Jart+, and the DECIEM family of brands, including The
Ordinary and NIOD.
ELC-C
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