Fitbit announces Sleep Stages, powered by
PurePulse heart rate technology, to analyze light, deep and REM
sleep, and Sleep Insights to provide guidance to help improve your
sleep; developed with a panel of leading sleep experts from Johns
Hopkins University, Stanford University and the University of
Arizona
Fitbit (NYSE:FIT), the leader in the connected health and
fitness market, today introduced Fitbit Alta HR™ and new advances
in sleep tracking, giving you actionable insights and guidance in
the Fitbit® app to make more informed decisions about your health
and stay motivated to reach your wellness goals in style.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170306005482/en/
Reach your health and fitness goals in
style with the new Fitbit Alta HR – the world’s slimmest fitness
wristband with continuous heart rate. (Photo: Business Wire)
- Fitbit Alta
HR is the world’s slimmest wrist-based, continuous heart
rate tracking device combining the benefits of PurePulse® heart
rate technology, automatic exercise recognition, sleep tracking,
battery life of up to seven days and smart notifications in a slim,
versatile design that is easily customized to fit your style. Alta
HR is available today for presale, with retail availability in
April.
- Sleep
Stages utilizes heart rate variability to estimate the
amount of time you spend in light, deep and REM sleep, as well as
time awake each night, to better understand your sleep
quality.
- Sleep
Insights uses the whole of your Fitbit data to provide
personalized guidance on how to improve your sleep for better
overall health.
“Alta HR and these powerful new sleep features demonstrate our
continued focus on evolving our innovative technology to deliver
deeper, more actionable insights to help our users improve their
health,” said James Park, co-founder and CEO of Fitbit. “The
miniaturization of our PurePulse heart rate technology opens up
exciting opportunities for future generations of devices and new
form factors. Our advances in sleep will provide millions of users
around the globe accessibility to invaluable insights that
previously could be obtained only through expensive lab tests.”
Heart Rate and Style in a Sleek Design
Fitbit was able to bring PurePulse, the feature requested most
by Fitbit Alta™ users, to Alta HR by developing a one-of-a-kind
chip that reduced the size and number of components needed,
achieving a 25% slimmer design than Fitbit Charge 2™. The result is
a stylish device that offers all-day, continuous heart rate
tracking, making it easier for you to make more informed decisions
about your health:
- Better measure
calorie burn all day, including during non-step based
exercise like yoga and spinning, to help you stay on track toward
your health and weight goals by tracking calories in versus
burned.
- See real-time
heart zones on your wrist and exercise summaries in the
Fitbit app to work out at the right intensity for your health and
fitness goals.
- View resting
heart rate on-device and trends in the Fitbit app, and
compare it to your activity to see how consistent exercise can
improve your heart health over time.i A decrease in resting heart
rate is a key indicator of cardiovascular health; changes up or
down may indicate illness or other issues.ii
Smart, Insightful, Automatic Sleep Tracking to Help You Sleep
Better
Fitbit is also introducing two dynamic sleep tools –
Sleep Stages and Sleep Insights – that provide deeper insight into
your sleep quality and guidance on how to improve, building on its
popular sleep features that have empowered millions of people to
track their sleep since 2012. Along with diet and exercise, sleep
is a key factor in overall health, but most people have very little
insight into it. Good sleep plays a critical role in your health
and overall wellbeing, from protecting against cardiovascular
disease, diabetes and obesity, to boosting neurocognitive
functions, mental health and longevity.iii
Sleep Stages, powered by PurePulse, uses accelerometer
data and heart rate variability (the changes in time between
beats), plus Fitbit’s proven algorithms to more accurately estimate
how long you spend in light, deep and REM sleep stages, as well as
time awake, each night:
- Light Sleep
(including sleep stages N1 and N2) occurs throughout the
night and is important for memory, learning and letting your body
recover from the day; for most people that’s 50-60% of your
night.iv
- Deep Sleep
(sleep stage N3) promotes a healthy immune system and muscle growth
and repair; for most people that’s 10-25% of your night (depending
on your age).v
- REM Sleep
is when most dreaming occurs and is important for mental recovery
and memory formation; for most people that’s 20-25% of your
night.vi Most REM sleep comes at the end of the night, and is often
the stage to be cut short when your sleep duration decreases.
- Awake
periods (between 10-30 times) are a normal part of your
sleep cycle each night.vii
Everyone’s sleep cycle is different, but by better knowing your
sleep quality and patterns, and realizing the impact they have on
your day, you can make lifestyle changes that can help improve your
sleep over time – such as diet, exercise, winding down before bed
and keeping a consistent sleep schedule. For example, if you wake
up feeling exhausted each morning, despite seemingly getting enough
sleep, you may not be getting sufficient deep sleep.
Tracking sleep patterns could also help identify variations that
can be indicative of other issues. For example, it has been shown
that irregularities in sleep patterns could be a sign of a sleep
condition that should be discussed with a doctor.viii
“From helping maintain a healthy immune system, to preserving
your cognitive functions and managing a healthy weight, your sleep
– or lack of – plays a critical role,” said Dr. Allison Siebern,
Stanford University and Fitbit Advisory Panel Sleep Expert.
“Fitbit’s new sleep features use a scientific-based approach to
show your sleep patterns over time, and provide you with validated,
actionable guidance to help you make changes in your daily routine
to achieve greater quality sleep – and in turn improve your overall
health. Given the comfort and accessibility of this product, it’s
one of the most valuable and useful sleep tracking solutions
available to consumers outside of a sleep lab.”
Developed with Fitbit’s panel of sleep experts over the last two
years, Sleep Stages makes information previously only accessible
through a sleep lab accessible to millions of consumers, while
Sleep Insights offers personalized guidance to help improve your
sleep. The panel brings a wealth of academic expertise across a
variety of sleep-related areas, including health, chronic disease
and insomnia:
- Dr.
Michael Grandner, director, Sleep and Health Research Program at
the University of Arizona;
- Dr.
Allison Siebern, consulting assistant professor, Stanford
University Sleep Medicine Center, and director, Sleep
Health Integrative Program at Fayetteville VA Medical Center;
and
- Dr.
Michael T. Smith, Jr., professor of Psychiatry, Neurology and
Nursing, Johns Hopkins University School of Medicine.
Fitbit conducted rigorous testing of the ability of its
devices, including Alta HR, to estimate sleep stages in adults.
These results validating Fitbit's new Sleep Stages feature have
been accepted for presentation at SLEEP 2017, the leading
meeting for sleep scientists and clinicians.
Sleep Insights – using Fitbit data gained from over 3
billion nights of logged sleep,ix which is equivalent to 2.5
million years, Fitbit is uniquely positioned to deliver powerful
sleep insights that provide actionable guidance and coaching to
help you improve the quality of your sleep and, in turn, your
overall health. Some examples include:
- Understand the
connections between your sleep, exercise, diet, weight and heart
rate:
- “There seems to be a strong correlation
between your sleep and your runs. The last 10 weeknight logs show
that you had 20 mins more restful sleep on days you ran vs. days
you didn’t.”
- “A lack of sleep can increase your
hunger hormones. So if you’re looking to lose weight, make sure
you’re logging enough ZZZs.”x
- Receive
personalized guidance and insights based on your Fitbit data
to help you stick to an ideal schedule and get the best sleep
quality:
- “You slept an average of 9hrs 30min
this weekend, which is substantially higher than your weekday sleep
duration of 5hrs 40min. That swing may be a sign that you’re not
getting enough sleep during the week.”
- “Great job going to bed at a consistent
time during the week. Being consistent means going to bed within a
30-minute time window every day of the week. People with a
consistent bedtime like yourself get up to 40 minutes more sleep
per night than those with low sleep consistency.”
Stay Motivated, On Track and Connected
In addition to the advanced health and fitness tracking
experience PurePulse brings to Alta HR, popular features and
notifications keep you connected and motivated to reach your
goals:
- All day,
automatic tracking of your most important stats (heart rate,
steps, distance, calorie burn, active minutes) day and night,
powered by battery life of up to seven days.xi
- SmartTrack™
automatic exercise tracking records activities
like walking, running, cycling, elliptical, sports and aerobic
workouts in the Fitbit app, giving you credit toward your weekly
exercise goals.
- Reminders to
Move help you stay active throughout the day, and reducing
sedentary time can play a significant role in the prevention of
diabetes, obesity and cardiovascular disease.xii
- Call, text and
calendar notifications keep you connected so you can focus
on your day.xiii
- Connect with one
of the largest social fitness networks in the world through
the new Community tab in the Fitbit app to find support and
inspiration on your path to better health and fitness.
“For me, a big part of staying healthy and active is
understanding how the things I do every day – like hiking with my
dogs, hitting a dance class and how well I sleep – impact my
overall health and fitness goals,” said Julianne Hough, Fitbit
Ambassador, actress and dancer. “I love that Alta HR is so stylish,
I can wear it with any outfit no matter what I’m doing so I stay
motivated and on track.”
Reflect Your Personal Style
Whether you’re going to a workout or a night out, the slim
design and distinctive Alta HR tracker will give you the
information you need while transforming to fit your look with a
variety of accessories that fit Alta and Alta HR devices.xiv
- Classic
trackers with black, blue gray, fuchsia or coral classic
fitness wristbands and matching aluminum buckle.
- Special Edition
trackers in soft pink classic band with 22k rose gold plated
tracker and black classic band with matte gunmetal tracker.
- Luxe leather
collection in brown, indigo and lavender with matching
buckle.
- Luxe stainless
steel bracelet that can stack with your other
jewelry.xv
- Designer collections from PUBLIC
SCHOOL, Simply Vera Vera Wang and soon from Tory Burch.xvi
Pricing & Availability
Alta HR is available for presale
today on Fitbit.com for $149.95. In early April 2017, Alta HR will
be available online and in stores worldwide, including major North
American retailers such as Amazon.com, Best Buy, Dick’s Sporting
Goods, Kohl’s, Macy’s, Nordstrom, Target, REI and Verizon.
- Special Edition Alta HR, $179.95.
- Classic fitness bands, $29.95; Luxe
Leather bands, $59.95; and Luxe Metal Bracelet, $99.95.xvii
Sleep Stages and Sleep Insights
will be available globally in Spring 2017:
- Sleep Stages will work with Alta HR,
Blaze and Charge 2 devices via the Fitbit app on Android, iOS and
Windows, and on Fitbit.com in the online dashboard.
- Sleep Insights will be available with
all Fitbit devices that track sleep via the Fitbit app.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta HR™,
Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®,
Fitbit One® and Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 65 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research. Fitstar by Fitbit
offers a digital health and fitness platform that helps and
inspires users to get fit anytime, anywhere, and has a footprint of
over 8.3 million downloads across the Fitstar Personal Trainer and
Fitstar Yoga apps, with availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us
on Facebook, Instagram or Twitter and
share your Fitbit experience.
i To view resting heart rate on-device, you can customize the
display settings in the Fitbit app.
ii American Heart Association,
http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx
and The Canadian Journal of Cardiology,
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/.
iii Institute of Medicine, Committee on Sleep Medicine and
Research. Sleep disorders and sleep deprivation: An unmet public
health problem. Washington: National Academies Press, 2006,
http://www.ncbi.nlm.nih.gov/pubmed/20669438.
iv Sleep, November 2004,
https://www.ncbi.nlm.nih.gov/pubmed/15586779; and Sleep, December
1996. https://www.ncbi.nlm.nih.gov/pubmed/9085516.
v Sleep, November 2004,
https://www.ncbi.nlm.nih.gov/pubmed/15586779; and Medicine &
Science in Sports & Exercise, May 1997,
https://www.ncbi.nlm.nih.gov/pubmed/9140908.
vi Sleep, November 2004,
https://www.ncbi.nlm.nih.gov/pubmed/15586779; Physiological
Reviews, April 2013, https://www.ncbi.nlm.nih.gov/pubmed/23589831;
and Cerebral Cortex, January 2011,
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3000566/.
vii Journal of Clinical Sleep Medicine, April 2007,
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2564772/.
viii Journal of Clinical Sleep Medicine, February 2014,
https://www.ncbi.nlm.nih.gov/pubmed/24533001.
ix Based on Fitbit data using automatic sleep tracking on Fitbit
devices since January 1, 2015.
x Endocrine Development. March 2011,
https://www.ncbi.nlm.nih.gov/pubmed/19955752.
xi Battery life on one charge varies based on usage.
xii Diabetologia, April 2013,
https://www.ncbi.nlm.nih.gov/pubmed/22890825.
xiii When your phone is nearby.
xiv All Alta HR accessories are compatible with Fitbit Alta, and
Fitbit Alta accessories are compatible with Fitbit Alta HR.
However, Alta HR classic bands are designed specifically for heart
rate tracking. Loose-fitting accessories like the metal bracelet
may cause variations in your activity and heart rate stats.
xv Loose-fitting accessories like the metal bracelet may cause
variations in your activity and heart rate stats.
xvi Loose-fitting accessories may cause variations in your
activity and heart rate stats.
xvii Tracker sold separately.
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Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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