New paid Fitbit service launches with Fitbit
Coach, Audio Coaching sessions and Guided Health Programs which
offer dynamic, personalized and goal-based curriculums to drive
positive health outcomes
Fitbit (NYSE: FIT), the leading global wearables brand,
today introduced a new premium guidance and coaching paid offering
designed to analyze your Fitbit data and activity level to deliver
a custom curriculum of workouts, programs, content and other tools
tailored to your specific goals. The first tools to launch with
this offering include a new Fitbit Coach app, which rebrands the
current Fitstar Personal Trainer app and combines its popular
dynamic video workouts with new Audio Coaching sessions,
expert-designed to help you increase endurance, speed and form.
We’re also introducing Guided Health Programs, which provide
step-by-step guidance, personalized insights, educational tools and
rewards to influence positive behavior change and health outcomes.
Throughout 2018 and beyond, Fitbit’s new premium offering will grow
to include advanced tools with a library of programs and workouts
developed with Fitbit’s Advisory Panel, to deliver adaptive health
and fitness coaching personalized to you.
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Fitbit’s new premium guidance and
coaching offering launches with Fitbit Coach, Audio Coaching
sessions and Guided Health Programs which offer dynamic,
personalized and goal-based curriculums to drive positive health
outcomes. (Photo: Business Wire)
“This new premium service marks the next chapter for Fitbit –
bringing smarter, adaptive and more personalized software
experiences to our users that help drive positive health outcomes,
thereby creating lifelong Fitbit customers,” said Jon Oakes, VP of
Product at Fitbit. “With plans to open the platform to second and
third party partners in the future, our premium offering will grow
with new content and tools to give users an easy-to-follow path to
improve their health.”
Dynamic workouts, tailored to you
The newly re-branded Fitbit Coach app incorporates Fitstar’s
proven dynamic workout content that adapts as you progress, and
uses your Fitbit data to recommend video and new audio workouts
based on your fitness level and goals. Research shows 85% of people
who use the video workouts from Fitstar now in Fitbit Coach for at
least five sessions see an increase in strength.1
- Personalized
bodyweight workouts: Select your preferred trainer to guide
you through video workouts that adapt to your progress and
feedback. The technology that powers Fitbit Coach will update each
future workout based on your feedback, like a real-time personal
trainer.
- New Audio
Coaching sessions: Increase endurance, speed and form by
listening to 40+ expert-designed run and walk audio sessions, and
stay motivated with varying difficulties, durations, trainers and
music stations; new sessions such as elliptical and weights coming
in 2018.
- On-demand
exercises: Access favorite workouts, or select bodyweight
sessions based on duration, difficulty or exercise type to receive
step-by-step instructions focused on form and technique.
- Recommended
workouts: See recommended exercises in the Fitbit Coach app
based on your Fitbit activity data. For example, if you did a bike
ride yesterday, the app will suggest a session that targets your
abs, arms and chest so your legs can recover.
Guidance to influence healthy behavior
Whether you’re trying to run your first 5K or eat healthier,
Guided Health Programs provide the support and tools to help you
get there. Each multi-week program combines personalized guidance
and tailored step-by-step instructions, along with the educational
tools, health insights and milestones to drive positive
results.
The first programs focus on fitness and nutrition, the two areas
Fitbit users have expressed the most interest in improving, with
additional fitness, nutrition, wellness and sleep programs expected
in 2018:
- Beginner
Running: A six-week program designed by experts to help new
runners make their way from the couch to running straight for 45
minutes. Powered by Fitbit’s new Audio Coaching workouts, and
expert-designed curriculum, you’ll build endurance, learn proper
form and stay motivated.
- Kick Your Sugar
Habit: A four-week program designed to help you recognize
and reduce added sugars and develop healthy eating habits. Using a
new proprietary tool, the program will help you understand and
avoid added sugars, which are not labeled on foods, and help align
your consumption with World Health Organization guidelines through
tips, goals and rewards.
“For a health program to have truly long-lasting effects, it has
to be tailored to you,” said Dr. Sherry Pagoto, professor of
medicine at the University of Massachusetts Medical School and
member of the Fitbit Advisory Panel. “With one of the world’s
largest health databases, Fitbit is able to provide deeper, more
meaningful insights to help you stay on track, get encouragement
when you need it most and celebrate your successes to keep you
motivated. This type of personalized coaching will enable people to
build healthier habits and have better success in achieving and
maintaining their health goals.”
Pricing & Availability
The new coaching services will launch with the Fitbit Coach
personal training app, available on Android, iOS, and Windows
devices in Fall 2017 with introductory pricing of $7.99 per month
or $39.99 per year. Audio Coaching will be available on Fitbit
Ionic™ in 2018. The first Guided Health Programs will be available
this winter in the “Coach” section of the Fitbit app.2
Today, Fitbit also announced Fitbit Ionic, Fitbit Flyer™ and
Fitbit Aria 2™; see all press releases and download images
at www.fitbit.com/press.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables
brand, Fitbit designs products and experiences that track
and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products
includes Fitbit Surge®, Fitbit Blaze®, Fitbit
Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One®
and Fitbit Zip® activity trackers, as well as the Fitbit
Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit
Aria® and Fitbit Aria 2™ Wi-Fi Smart
Scales. Fitbit products are carried in 55,000 retail
stores across 65 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps,
Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit
Health Solutions develops health and wellness solutions designed to
help increase engagement, improve health outcomes, and drive a
positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability and growth of the Fitbit personalized guidance and
coaching offerings described in this release, including Fitbit
Coach and Guided Health Programs. These forward-looking statements
are only predictions and may differ materially from actual results
due to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from
much larger technology companies; any inability to successfully
develop and introduce new products, features, and services or
enhance existing products and services; product liability issues,
security breaches or other defects; and other factors discussed
under the heading “Risk Factors” in our most recent report on Form
10-Q filed with the Securities and Exchange Commission. All
forward-looking statements contained herein are based on
information available to us as of the date hereof and we do not
assume any obligation to update these statements as a result of new
information or future events.
1 Based on anonymous and aggregated user data, 2017.
2 Fitbit Coach video workouts will be available in English,
French, German, Portuguese and Spanish this fall. Audio Coaching
workouts will be available in English in the Fitbit Coach app this
fall, with French and German languages coming soon. Guided Health
Programs will be available this winter in English in the Fitbit
app.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170828005332/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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