NEW YORK,
Jan. 4, 2022
/PRNewswire/ -- Genpact (NYSE:G), a global professional
services firm focused on delivering digital transformation, today
announced the expansion of its experience business, Rightpoint,
with the acquisition of Hoodoo Digital, a digital experience
consultancy with deep expertise in Adobe solutions.
The acquisition furthers Genpact's strategy to fuse experience
and process innovation to help clients drive end-to-end digital
transformation and win in the growing experience economy. This is
the latest in a series of investments Genpact has made over the
last five years – including its acquisition of Rightpoint in 2019 –
to build world-class experience expertise to help its global
clients drive meaningful transformation that puts people at the
center – from employees to customers and consumers.
Hoodoo Digital has deep expertise creating innovative customer
experiences for leading companies across multiple industries and is
a Platinum-level Adobe solution partner. The acquisition expands
Rightpoint's capabilities to help clients to manage their content,
commerce, and marketing operations across the enterprise, driving
smarter insights and more strategic impact.
"Today's companies need agile, experience-centered operations
that can quickly mine data to drive actionable insights to compete
in a digital world of constantly evolving business models,"
said Katie Stein, chief
strategy officer and global business leader, enterprise services,
Genpact. "The combination of Rightpoint's tremendous experience
expertise with Hoodoo Digital's deep knowledge of Adobe solutions
will allow our clients to speed their customer experience
transformations to drive growth."
Hoodoo Digital's expertise with Adobe Experience Manager and
other Adobe applications adds to Rightpoint's existing capabilities
to provide clients with an end-to-end solution that seamlessly
integrates digital content, ecommerce, data analytics, and
marketing operations. Adobe cites Adobe Experience Cloud
applications as its largest market opportunity, with a total
addressable market of $110 billion in
2024.(1)
"Embracing a connected ecosystem of data and content is the key
to creating the best experiences, whether for customers or
employees," said Ron Shamah,
chief executive officer, Rightpoint. "Hoodoo
Digital's deep knowledge of Adobe solutions is a critical
unlock to advance Rightpoint's leadership in delivering superior
experience-led transformation."
Hoodoo Digital is headquartered in Salt Lake City, Utah and founded in 2017 by
digital strategists with decades of expertise in successfully
driving user experience, digital marketing, and design solutions
for clients.
"Hoodoo Digital and Rightpoint share a common vision to
enable companies to provide the best experiences possible for their
customers," said Andy Wakefield,
Hoodoo Digital's co-founder. "Bringing our teams together
expands our design and strategy capabilities and provides an
incredible talent pool to jointly design winning solutions that
drive revenue growth for our clients."
With the acquisition, Rightpoint becomes a Platinum Partner in
the Adobe Solution Partner Program. Platinum partners are a select
group of regional companies that have earned a higher designation
in a particular Adobe geographic area. Platinum partners develop
specialized Adobe practices across multiple Adobe Experience Cloud
solutions.
"As an Adobe solution partner, Hoodoo Digital is extremely
knowledgeable in Adobe Experience Cloud applications and has a
strong track record of delivering digital experience solutions that
fit the needs of their customers," said Tony Sanders, senior director, Americas Partner
Sales, Adobe. "We are excited for our customers who will
benefit from the strength of this combined company and look forward
to continuing to collaborate with Hoodoo Digital and
congratulate Rightpoint on its growth within the Adobe partner
family."
Terms of the deal were not disclosed. Canaccord Genuity Group
served as the exclusive financial advisor to Hoodoo Digital.
(1) Adobe Financial Analyst Meeting,
December 16, 2021
About Rightpoint
Rightpoint, a Genpact company (NYSE: G), is a global experience
leader. Over 700 employees across 12 offices work with clients
end-to-end, from defining and enabling vision, to ensuring ongoing
market relevance. Our diverse teams lead with empathy, data and
creativity—always in service of the experience. From whiteboard to
roll-out, we help our clients embed experience across their
operations from front to back offices to accelerate digital
transformation through a human-centric lens. Rightpoint serves more
than a quarter of the Fortune 1000. For more information, visit
rightpoint.com and connect with us on LinkedIn, Twitter, Facebook
and Instagram.
About Genpact
Genpact (NYSE: G) is a global professional services firm that
makes business transformation real. Led by our purpose -- the
relentless pursuit of a world that works better for people -- we
drive digital-led innovation and digitally enabled intelligent
operations for our clients. Guided by our experience reinventing
and running thousands of processes for hundreds of clients, many of
them Global Fortune 500 companies, we drive real-world
transformation at scale. We think with design, dream in digital,
and solve problems with data and analytics. Combining our expertise
in end-to-end operations and our AI-based platform, Genpact Cora,
we focus on the details – all 100,000+ of us. From New York to New
Delhi, and more than 30 countries in between, we connect
every dot, reimagine every process, and reinvent the ways companies
work. We know that reimagining each step from start to finish
creates better business outcomes. Whatever it is, we'll be there
with you – accelerating digital transformation to create bold,
lasting results – because transformation happens here. Get to know
us at Genpact.com and
on LinkedIn, Twitter, YouTube,
and Facebook.
About Hoodoo Digital
Hoodoo Digital brings simplicity to the complexity of Adobe
Experience Cloud implementations. Using an optimized implementation
process and a suite of software tools, Hoodoo delivers solutions
that utilize the latest features of Adobe Experience Cloud and
Workfront to provide highly effective toolsets for marketing teams
to accomplish their daily goals. To learn more, visit
https://hoodoo.digital or follow us on
Twitter: @HoodooDigital.
Safe Harbor
This press release contains certain statements concerning
Genpact's future expectations, plans and prospects that constitute
forward-looking statements, as defined in the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. In some cases, you can identify these statements by
forward-looking terms such as "expect," "anticipate," "intend,"
"plan," "believe," "could," "may," "shall," "will," "would" and
variations of such words and similar expressions, or the negative
of such words or similar expressions. These statements involve a
number of risks, uncertainties and other factors that could cause
actual results to differ materially from those in such
forward-looking statements. These risks, uncertainties and other
factors include but are not limited to the accuracy of our
assumptions about trends in our market, our ability to successfully
consummate or integrate strategic acquisitions, our ability to
achieve expected benefits from strategic acquisitions, our ability
to manage growth, our ability to implement and derive revenues from
new service offerings, as well as other risks detailed in our
reports filed with the U.S. Securities and Exchange Commission,
including Genpact's Annual Report on Form 10-K and Quarterly
Reports on Form 10-Q. These filings are available
at www.sec.gov. Genpact may from time to time make additional
written and oral forward-looking statements, including statements
contained in our filings with the Securities and Exchange
Commission and our reports to shareholders. Although Genpact
believes that these forward-looking statements are based on
reasonable assumptions, you are cautioned not to put undue reliance
on these forward-looking statements, which reflect management's
current analysis of future events and should not be relied upon as
representing management's expectations or beliefs as of any date
subsequent to the time they are made. Genpact undertakes no
obligation to update any forward-looking statements that may be
made from time to time by or on behalf of Genpact.
CONTACTS:
For Genpact:
Danielle
D'Angelo
+1 914-336-7951
danielle.dangelo@genpact.com
For Hoodoo Digital:
Thomas
Dickens
+1 801-901-2820 ext: 837
thomas@hoodoo.digital
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SOURCE Genpact