Engineered with Proprietary PowerMove Fabric,
the Game Changing Collection Empowers Women through High-Intensity
Movement
SAN
FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today,
Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of
unparalleled performance technology with the debut of its new Train
Collection. A brand rooted in performance and innovation, its new
8-piece collection is the culmination of more than three years of
rigorous, comprehensive wear tests with a range of women including
elite professional athletes and everyday consumers. Athleta also
executed extensive third-party lab tests to perfect the fit and
design-- including shape retention, strength, pilling, snagging,
breathability and wicking. The result is a high-performance
training assortment that empowers women through their most intense
workouts.
Central to the Train Collection is the debut of PowerMove, a
proprietary high-performance fabric crafted with recycled
polyester, derived from post-consumer plastic bottles to lessen
environmental impact. PowerMove boasts an interlock construction
that provides a sleek sensation with optimal coverage, supportive
stretch, and weight. PowerMove is constructed using a fine 50-gauge
double knit machine to create an ultra-light, breathable and
quick-drying fabric without sacrificing coverage and durability.
PowerMove offers optimal compression featuring both vertical and
horizontal compression for a supportive fit. The fabric is cut on
the cross grain to give her flexible compression, allowing for more
stretch vertically on the body which offers support for explosive
movements such as box jumps and burpees.
"Our innovative new Train Collection truly brings to life
Athleta's mission to empower women through movement. With this
launch, Athleta continues its commitment of creating products for
real women with our obsessive attention to every detail," said
Casey Schumacher, Senior Director of
Design. "We wanted to ensure we created a product she could jump,
lift, sweat and move in without distraction."
The Train Collection is anchored by the Interval Tight, which
has a unique waistband design that uses an adhesive technology,
allowing it to mold to the body and ensure an optimal fit - making
it a sleek, comfortable, and high-performance choice for the
toughest workouts and beyond. The Train collection will also
include the Interval Stash 7/8 Tight, Interval Stash Capri,
Interval Stash Short (7-inch), and Interval Jacket, offered in a
variety of colors including Black, Dark Lapis Blue, Granite Blue,
Iceplant Pink, Aspen Olive, and
Bright White.
Serving all her training needs including pre and post workout,
the Unstoppable Fleece Assortment, features Flex Fleece, a new,
proprietary fabric that's a midweight technical fleece made with
recycled polyester fiber and spandex for stretch. The Unstoppable
Fleece assortment is comprised of the Unstoppable Full Zip,
Unstoppable Quarter Zip Vest and Unstoppable Jogger. It is wicking,
quick drying and breathable so pieces can be layered for outdoor
training ensuring she can take on anything, anywhere. This
assortment is incredibly versatile, providing a supremely
comfortable experience before and after the gym with its
irresistibly soft and cozy on-body feel.
The Train Collection will be available online and in stores on
February 13. All Train Collection
pieces range in price from $69 -
$135. For more information, visit
www.athleta.com.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle brand
with a mission of igniting a community of active, confident women
and girls to realize their true potential. Athleta's versatile
premium performance apparel is designed for women with women, with
inclusivity at its core. Founded in 1998, Athleta integrates
performance and technical features across its collection to support
women across their entire lifestyle—from yoga and training to
travel and sleep. In 2016, the company launched Athleta Girl
mirroring its signature performance in styles for the next
generation. Based in San Francisco,
CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its more than 250 retail stores across the United States and Canada and at Athleta.com.
Media contact:
Samantha Hobbs Chulick
Samantha_Hobbs_Chulick@gap.com
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SOURCE Athleta