NEW YORK, May 11, 2021 /PRNewswire/ -- Taboola, a global
leader in powering recommendations for the open web, helping people
discover things they may like, today announced a collaboration
with Oracle Moat Measurement, a leader in real-time attention
analytics, bringing new control, choice and transparency to
advertisers working with Taboola.
Oracle Moat Analytics is now directly integrated within Taboola
Ads, Taboola's media buying platform which is currently used to
manage advertising budgets of over $1
billion annually by 13,000 brands and media agencies. These
advertisers now have instant access, in the platform they are
already using, to Oracle Moat Analytics trusted measurement of
every aspect of video campaign performance, including impressions,
viewability, completion rate and more. With it, Taboola advertisers
can benefit from verification from one of the world's most trusted
measurement companies that their campaigns are delivering
value.
This is the first time that Oracle Moat has worked with a
platform like Taboola to embed their analytics transparently and
directly into reporting tools. This is also the first time Taboola
has allowed an external third-party measurement provider to be
directly integrated into its advertiser offerings.
"Advertisers deserve clear proof that their investments are
paying off," said Adam Singolda, CEO and founder, Taboola. "As we
continue to innovate around formats and placements, bringing
sophistication to the way we measure is equally as important.
Oracle Moat is a clear leader in measurement and having their
advanced analytics living side-by-side to our own measurement gives
advertisers complete transparency. Advertisers get a clear picture
of how Taboola video ads are mapping to their goals, whether more
views, completions, or conversions. We are proud to team up with
Oracle Moat on this exciting integration."
"For advertisers, making smart business decisions means having a
constant gauge of ad efficiency and effectiveness," said
Mark Kopera, head of product, Oracle
Moat. "Giving advertisers more ways to measure campaign performance
plays a big part in that as well. By bringing Oracle Moat live and
within Taboola's platform, we are making it simpler for Taboola's
large number of advertisers to tap into our expertise,
instantly."
Today's news builds on Taboola's long standing collaboration
with Oracle Moat which has delivered significant benefits to
advertisers. Previously, Taboola collaborated with Oracle Moat
to offer 100 percent guaranteed viewability or completion for video
advertisers.
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetization and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About Oracle
Oracle offers suites of integrated
applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at oracle.com.
Trademarks
Oracle, Java and MySQL are registered
trademarks of Oracle and/or its affiliates. Other names may be
trademarks of their respective owners.
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SOURCE Taboola
