Interxion Launches Digital Advertising Whitepaper at ad:tech 2015
20 May 2015 - 1:41AM
Business Wire
Report Examines Challenges and Opportunities
for Digital Advertising Providers and Uncovers Infrastructure and
Connectivity Solutions to Optimize Performance
Interxion (NYSE: INXN):
What:
This week at the ad:tech 2015 conference,
INTERXION HOLDING NV (NYSE: INXN), a leading European provider of
cloud and carrier-neutral data centre services, will introduce a
new whitepaper to help advertising technology (ad tech) companies
capitalize on the industry’s significant growth, rapid technology
innovation, and maturation of commercial and analytics models.
Findings within the report are based on qualitative research
Interxion and FirstPartner conducted in the United States and
Europe to explore the commercial, technical and connectivity
challenges facing digital advertising firms today.
The paper, “The Role of Cloud and
Connectivity in Ad Trading and Delivery” looks in detail at the key
trends driving the growth of the digital advertising landscape,
including programmatic trading, real-time bidding (RTB), and the
increasing use of customer data for targeting and attribution.
Why:
The rise of Over-the-Top (OTT) TV and video, and mobile usage is
causing a significant increase in programmatic trading,
particularly real-time-bidding (RTB). Speed and integration
challenges are inherent to the technically-demanding RTB process,
making robust connectivity a prerequisite for success. Ad tech
companies must therefore carefully consider the location of their
infrastructure, how they manage connectivity, and how they optimize
their software and database architectures. Cloud services will
increasingly play a role in the digital advertising sector,
offering flexibility, scalability and speed of implementation.
Who:
Bryan Hill, Director of Marketing and
Business Development, Digital Media, Interxion, will be onsite at
ad:tech 2015 from May 20 – 21 at San Francisco’s Moscone Center
West, to provide context around the whitepaper and to discuss how
Interxion is helping digital advertisers – as well as providers of
all media solutions/services – to navigate the landscape’s
complexities and prepare for future growth.
If you are a digital advertising company,
or a member of the press or analyst community, and would like to
schedule a meeting with Interxion at ad:tech 2015, please contact
Interxion@marchpr.com.
When:
ad:tech will be held May 20-21 2015.
Where:
ad:tech will be held at the Moscone Center
West, in San Francisco, California, USA.
Resources:
Download the whitepaper: The role of cloud
and connectivity in ad trading and delivery
Interxion website
Interxion blog
About Interxion
Interxion (NYSE: INXN) is a leading provider of carrier and
cloud-neutral colocation data centre services in Europe, serving a
wide range of customers through 39 data centres in 11 European
countries. Interxion’s uniformly designed, energy efficient data
centres offer customers extensive security and uptime for their
mission-critical applications.
With over 500 connectivity providers, 20 European Internet
exchanges, and most leading cloud and digital media platforms
across its footprint, Interxion has created connectivity, cloud,
content and finance hubs that foster growing customer communities
of interest. For more information, please visit
www.interxion.com.
About ad:tech:
ad:tech is a conference and exhibition where the marketing,
technology and media communities come together to share new ways of
thinking, build strong partnerships, and define new strategies to
address key industry challenges and opportunities. Several annual
events around the world focus on top-notch education through
keynote speakers, topic-driven panels and workshops as well as
showcase the latest products and services to help deepen
understanding and create new ideas that will drive business
forward. Attendees leave ad:tech with the tools and techniques they
need to compete in an ever-changing marketplace. For more
information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and
now organizes over 80 events in 25 countries each year.
Headquartered in Stamford, Conn., it is currently active in North
America, the Middle East, North Africa, Europe, Asia and Australia,
employing more than 300 staff. dmg events is a wholly owned
subsidiary of the Daily Mail and General Trust plc, one of the
largest media companies in the United Kingdom. For more information
on dmg events, visit www.dmgevents.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150519006652/en/
InterxionRichard Dorgan, +44 (0) 20 7375 7000Director, Marketing
Communicationsrichardd@interxion.comorMarch CommunicationsSarah
King, +1 617-960-8895Interxion@marchpr.com
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