NEW YORK, March 6, 2014 /PRNewswire/ -- Nine West, a
division of The Jones Group (NYSE: JNY) ("Jones") and a leader in
the footwear and accessory industry, is thrilled to announce the
continuation of their partnership with InStyle, the brand's most
successful to date, for 2014. Following the success of the
InStyle for Nine West capsule collection in Fall 2013, which
resulted in a remarkable 90% sell-through of the debut styles,
InStyle and Nine West have expanded the limited-edition
collaboration into a full-fledged accessories collection, with new
styles for both Spring and Fall 2014.
InStyle for Nine West represents the first
editor-designed partnership that combines the industry insight of
InStyle's fashion editors with Nine West's footwear and accessories
expertise. Priced from $79 - $109,
the Spring 2014 collection offers a sophisticated approach to the
season's shoe must-haves; incorporating editorial touches such as
elevated heel heights, seasonal colors and premium materials.
Joining the 18 new SKUs this season is fall's standout style, the
Gamin, which has been revamped and updated for Spring 2014.
For the first time, the collection will feature a fashion-forward
cuff ($88) and portfolio clutch
($129) that further allows consumers
to effortlessly integrate runway inspired trends into their
everyday wardrobe.
Due to the retail success of the original capsule collection,
which was previously limited to select Nine West locations in the
US and Canada, InStyle for Nine
West will be introduced to all domestic Nine West doors and in
select international markets including Turkey, Canada, Spain
and the United Kingdom. The Spring
Collection will be available beginning March
7th.
Inspiring consumers and fashion enthusiasts alike to "shop like
an editor," InStyle will include a 12+ editorial styling booklet in
their April issue featuring expert tips and contextual guidelines
from InStyle's editors. Additionally, InStyle announced the
return of the Gamin in their March issue building anticipation for
the forthcoming launch. The Fall Collection, which
incorporates winter styles like boots, will launch in August with a
special in book placement in InStyle's September issue.
"InStyle for Nine West is the only collection designed by
the most trusted authorities in fashion – the editors of InStyle,"
said Erika Szychowski, Senior Vice
President of Marketing at The Jones Group. "The InStyle for Nine
West partnership represents a combined effort and shared
interest to become the ultimate resource for fashion from
head-to-toe. As Nine West's sole partnership in 2014, we
will not only expand and enrich retail presence, but firmly
communicate the nature of the collaboration to drive awareness
across all platforms."
"The InStyle reader loves to shop, and with this collection,
we're bringing our high fashion sensibility and style advice to her
at the retail touch point. Nine West is a global force in the
accessories market and the perfect partner to bring InStyle for
Nine West to life," said Ariel
Foxman, Editor, InStyle. "The Spring collection encompasses
the season's essential styles, ensuring there is that perfect
sandal or clutch for any of her fashion occasions."
About The Jones Group Inc.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global
designer, marketer and wholesaler of over 35 brands with product
expertise in apparel, footwear, jeanswear, jewelry and
handbags. The Jones Group has a reputation for innovation,
excellence in product quality and value, operational execution and
talent. The Company also markets directly to consumers
through branded specialty retail and outlet stores, through
concessions at upscale department stores and through its e-commerce
sites. The Company's internationally recognized brands and
licensing agreements (L) include: Nine West, Jones New York,
Anne Klein, Kurt Geiger, Rachel
Roy (L), Robert Rodriguez,
Robbi & Nikki, Stuart Weitzman,
Brian Atwood (L), Easy Spirit,
Carvela, Gloria Vanderbilt, l.e.i.,
Bandolino, Enzo Angiolini, Nine
& Co., Joan & David, Miss KG, Kasper, Energie, Evan-Picone,
Le Suit, Mootsies Tootsies, Erika,
Napier, Jessica Simpson (L),
Givenchy (L), Judith Jack,
Albert Nipon, Pappagallo and Rafe
(L).
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SOURCE Nine West
