New color football doughnuts available through Feb. 7

Pick your side, America! Krispy Kreme Doughnuts today launched two new football doughnuts to honor the last two teams standing. You can show your team spirit by choosing a filled doughnut dipped in blue or orange icing at participating U.S. shops through Feb. 7.

Each filled football doughnut is dipped in blue or orange icing. The laces finish off these doughnuts. The blue football doughnut is topped off with white icing, while the orange football doughnut has laces made of navy blue icing.

Krispy Kreme Doughnuts will track which doughnut is more popular nationwide leading up to the big game, and will report the results each day though its social media outlets. Fans can show their support by using #ORGvsBLU and #KrispyKreme.

“There’s no better way to show whom you’re pulling for in America’s favorite game than by choosing a dozen football doughnuts from America’s favorite sweet treat company,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “No matter which team wins, Krispy Kreme fans will come out on top with these new football doughnuts.”

No watch party is complete without a dozen football doughnuts! Fans can order their doughnuts early by calling their local Krispy Kreme shop.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. The Company has more than 1,000 retail shops in 25 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Krispy Kreme Doughnuts, Inc.Sarah Roof, Corporate Communications Coordinator336-726-8878sroof@krispykreme.com

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