CHESTER, England, December 30, 2013 /PRNewswire/ --
Campaign launches
leading balance transfer credit card, as the nation prepares for
its annual financial spring clean
MBNA has launched a new TV advertising campaign, entitled
'Seasons', as consumers begin their annual financial spring clean
after the festive season.
(Photo:
http://photos.prnewswire.com/prnh/20131230/662220-a )
(Photo:
http://photos.prnewswire.com/prnh/20131230/662220-b )
Research into the nation's festive spending, commissioned by
MBNA, found that 37 percent of consumers (42 percent of females and
31 percent of males) will make a New
Year's resolution to reorganise their finances in
January 2014.
The campaign, which consists of a 30-second TV spot that aired
for the first time on Boxing Day
during "Gone with the Wind"[1], focuses on
MBNA's longest balance transfer credit card, which offers eligible
new customers zero percent interest on balance transfers and money
transfers for up to 29 months from the account opening
date[2].
"It's this time of year that we see consumers looking to
reorganise their finances, consolidate any existing debts and seek
to save money where they can - with many making a New Year's resolution to do so," said
Michael Donald, Marketing and
Commercial Executive for MBNA.
"The advert takes consumers on a journey through the seasons
over a period of 29 months - almost 2 1/2 years - demonstrating the
extent of time available to our eligible customers to better manage
their money through our best ever balance transfer offer."
The advert, which runs until February 2,
2014, was created by Tag, part of the Williams Lea Group,
with media buying handled by MEC.
The advert is available to view by clicking
http://www.mbna.co.uk/about-us/mbna-save-in-the-seasons/
"We're delighted to be bringing the MBNA brand to television
screens across the country once more," added Donald. "This campaign
forms part of a broader commitment MBNA has made to make life
easier for those people we are proud to serve, and those we hope to
serve in the future."
Representative example 18.9% p.a.
variable on card purchases. Equivalent to 18.9% APR representative
variable based on a credit limit of £1200.
Picture Caption: Still images from the new MBNA television
advert, which aired for the first time on Boxing Day
[1] The advert first aired at 9.24am on Boxing
Day, on TCM during Gone with the Wind
[2] The offer applies to transfers made within the
first 60 days (a 2.89 percent handling fee applies to balance
transfers and a 4.00 percent fee applies to money transfers).
Notes to editors
Research conducted by Consumer Intelligence in December 2013 among 2,056 consumers. All figures
and percentages provided are weighted.
About MBNA Limited:
MBNA Limited is a wholly owned subsidiary of Bank of America
Corporation (NYSE: BAC). For more information, visit the company's
website at http://www.mbna.co.uk.
About Tag:
With over 2000 employees, Tag is a brand services agency that
manages and implements global communications campaigns. Its clients
- over 47 of the world's top 500 brands across more than 120
different countries - trust the team to bring control and
consistency to their campaigns, taking them to market quickly and
effectively. Its people, experience and scale allow our client base
of over 120,000 marketers to focus on realising the potential of
their brands.
Editor and supplementary notes:
The information contained in this press release is intended
solely for journalists and should not be used by consumers to make
financial decisions. Any consumer interested in learning more about
any of this product should visit http://www.mbna.co.uk for full
terms and conditions.