LONDON, Oct. 3, 2023
/PRNewswire/ -- Global lifestyle brand MINISO celebrated the
official opening of its first UK "Blind Box" store on Shaftesbury
Avenue, London, on Friday,
29th September. This captivating shopping
destination aims to bring the thrilling blind box trend to life in
a completely immersive manner, aiming to delight Londoners,
tourists, and toy enthusiasts alike. Offering over 50 different
blind boxes filled with mystery toys and collectibles, the new
store promises to ignite a blind box frenzy, infusing MINISO's
signature atmosphere of joy into the heart of central London.
The new 40m2 store is
MINISO's first in central London
and will bring MINISO's co-branded blind box collections with some
of the world's best-known IP owners altogether under one roof.
Shoppers will discover blind boxes from the Sanrio, Disney Pixar,
Tokidoki, We Bare Bears, Minions, Winnie the Pooh, and more
collections. The store also sells a curated edit of MINISO's
popular original products, including plush toys and
accessories.
During the Grand Opening, curious Londoners were welcomed by a
lively party atmosphere, animated by the rhythmic beats of a live
drummer. Families and children happily joined in the celebration,
capturing joyful moments with MINISO's beloved mascot, PenPen.
Customers also had the opportunity to claim a goody bag worth
over £25 with any purchase, making it a memorable celebration for
the store's inaugural day.
Blind boxes, a favourite on TikTok which sees mystery
collectible characters packed in identical packages, have taken the
world of swappable toys and collectibles by storm. Perfect for
swapping with family or friends, they often include a "secret" rare
character, further adding to the thrill of collecting.
London is the fashion hub of
both Europe and the world. It is
our honour to open MINISO's first 'Blind Box' store here," said
Saad Usman, Chief Operating Officer
of MINISO UK. "Blind boxes are perfect products that seamlessly
blend pop culture and trendy content. We are confident that these
items will create a devoted fan base, and individuals of all ages
will discover something truly special in our 'Blind Box' store.
Blind boxes have become an integral part of our global strategy,
and this new store represents MINISO's latest milestone as we
continue our UK expansion."
The opening of MINISO's first dedicated "Blind Box" store in UK
marks the latest development in the brand's continuing worldwide
expansion strategy, as it aims to become a global lifestyle
super-brand. In total, the brand has nearly 5,800 stores around the
world, of which more than 20 are located in the UK, including
London, Belfast, Cambridge, Cardiff, Manchester,and more.
About MINISO
MINISO Group is a global lifestyle brand
offering a variety of design-led lifestyle products. The company
serves consumers primarily through its large network of MINISO
stores, and promotes a relaxing, treasure-hunting and engaging
shopping experience full of delightful surprises that appeals to
all demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO