MWV Announces Licensing Agreement with Burgopak
02 June 2015 - 10:30PM
Business Wire
Partnership solidifies strategic commitment to
improving medication adherence through packaging
MeadWestvaco Corporation (NYSE: MWV), a global leader in
packaging and packaging solutions, today announced a licensing
agreement with Burgopak Ltd. MWV Healthcare will market Burgopak’s
award-winning medication adherence packaging, serving the
pharmaceutical and animal health markets in the United States.
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Burgopak Adherence Packaging (Photo:
Business Wire)
Patient medication adherence is a globally recognized challenge,
with an estimated 50 percent of patients not taking their
medication as prescribed. Collaborative action to address this
challenge is growing rapidly across diverse corners of the
healthcare sector, including within the pharmaceutical
industry.
“This is a natural partnership of two businesses that have made
a clear strategic commitment to improving medication adherence
through packaging,” said John Grinnell, vice president and managing
director, MWV Healthcare, Secondary and Adherence. “The market for
adherence packaging is growing as a result of the proven, positive
impact it has on patients’ medication taking behavior. This
agreement with Burgopak enhances MWV’s suite of adherence
solutions.”
Burgopak’s adherence-enhancing package has won 16 awards. It
offers a premium, unique functionality and presentation that can
support a differentiation strategy for high-end or lifestyle
pharmaceutical brands.
“Burgopak chose to work with MWV because of its recognized
leadership in this space,” said Rosie Reardon, managing director,
Burgopak. “We bring together our mutual packaging design expertise
and commitment to improving patient health through better
medication adherence.”
Similar to MWV’s suite of solutions, Burgopak’s package
increases adherence through improved communication and patient
engagement. A calendar feature can be incorporated into the design,
and the package also keeps the patient information leaflet and
medication connected at all times. Like MWV’s adherence solutions,
the Burgopak package was developed based on patient insights, which
led to a design that’s convenient and portable to fit with users’
lifestyles. It is available with the highest level of child
resistance, F=1, or without a child-resistance feature.
Additionally, its tray-based carrier makes it ideal for use with
blister materials, such as cold form foil, that are less suitable
for other adherence packaging formats.
For the past 10 years, MWV Healthcare has provided a suite of
proven adherence solutions to branded and generic pharmaceutical
manufacturers globally, as well as U.S. retail pharmacies. More
than 700 million of MWV Healthcare’s adherence packages have been
dispensed. This includes the Shellpak® family of packaging, which
was featured in a peer-reviewed study published in Clinical
Therapeutics showing that Shellpak improves persistence for
long-term daily medications. MWV Healthcare is a leader in
developing child-resistant packaging, and more than 40 of its
designs have tested to the Consumer Product Safety Commission’s
highest standard, F=1.
About MWV
MeadWestvaco Corporation (NYSE:MWV) is a global packaging
company providing innovative solutions to the world’s most admired
brands in the healthcare, beauty and personal care, food, beverage,
home and garden, tobacco, commercial and specialty printing, and
agricultural industries. The company also produces specialty
chemicals for the automotive, energy, and infrastructure industries
and maximizes the value of its development land holdings. MWV’s
network of 125 facilities and 15,000 employees spans North America,
South America, Europe and Asia. Learn more at mwv.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150602005591/en/
MeadWestvaco CorporationRachel Williard,
804-444-7101rachel.williard@mwv.com
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