Bowflex® SelectTech® Dumbbells Earn ISPO Product of the Year Award
09 February 2017 - 1:30AM
Business Wire
International award acknowledges Nautilus,
Inc. for world’s first smart dumbbells
February 8, 2017 – Nautilus, Inc. (NYSE: NLS), a leader in
innovative fitness equipment, has received the prestigious ISPO
Award for the Bowflex® SelectTech® 560 dumbbells. Recognized for
their innovation and cutting-edge design, the groundbreaking
Bowflex SelectTech 560 dumbbells received the highest honor with a
Product of the Year Award in the Health & Fitness category.
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Bowflex® SelectTech® dumbbells earn ISPO
Product of the Year Award. (Photo: Business Wire)
The Bowflex SelectTech 560 dumbbells stood out among more than
500 submissions, capturing the ISPO Award jury’s attention for the
product’s innovation, functionality and ergonomics. An esteemed
international design award, the ISPO Award recognizes outstanding
sporting goods products.
“Our goal with the Bowflex SelectTech 560 dumbbells was to
revolutionize a product our customers already trusted by
incorporating advanced technology to further meet their strength
training needs. By doing so, we were able to successfully bring the
world’s first set of smart dumbbells to market,” said Rob Murdock,
Senior Vice President, Innovation at Nautilus, Inc. “This ISPO
Product of the Year honor award proves that we’re committed to
designing world-class products that deliver results and motivate
our customers to live healthy lives.”
The Bowflex SelectTech 560 dumbbells are the world’s first-ever
smart dumbbells, offering a fully interactive experience to work
out harder and smarter. Complete with an integrated and proprietary
3DT™ sensor, the Bowflex SelectTech 560 dumbbells are the only home
strength product with built-in brains to guide users through
exercises while tracking reps, sets, calories burned, and providing
feedback on form. The free 3DT app comes preloaded with 70
step-by-step workout videos where users can also track workouts and
set goals. Once the app has been downloaded, users can sync the 3DT
app with Apple® HealthKit, Google Fit, MyFitnessPal®, UA Record™
and many other popular fitness tracking apps.
For more information on the Bowflex® SelectTech® 560 dumbbells,
visit: http://www.bowflex.com/selecttech/560/100405.html
This is the fourth international design award the Bowflex
SelectTech 560 dumbbells have received. Previous awards include the
Red Dot: Best of the Best Design Award, Good Design Award and
International Design Award.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is
a global fitness solutions company that believes everyone deserves
a fit and healthy life. With a brand portfolio including Bowflex®,
Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc.
develops innovative products to support healthy living through
direct and retail channels as well as in commercial channels with
Octane Fitness® products.
About ISPO Award and ISPO Munich
In conjunction with the annual ISPO Munich trade show, the most
exceptional sporting goods products are honored with the ISPO
Award. A jury consisting of independent sports business
professionals evaluates several hundred entries before granting its
quality seal on those which meet its rigorous criteria for
outstanding products. The ISPO Munich trade show brings together
more than 2,600 international exhibitors who present their latest
products from the outdoor, ski, action, performance sports,
textrends, health and fitness, and sourcing industries to over
81,000 visitors from more than 109 countries. For over 45 years,
global leader ISPO has provided a comprehensive overview of the
entire range of sporting goods, athletic footwear and fashions, as
well as the latest trends from these segments.
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Media Contacts:Nautilus, Inc.Erin
Griffin360-859-5863egriffin@nautilus.comorThe Hoffman
AgencyKali Myrick503-580-4645kmyrick@hoffman.comorInvestor
Relations:ICR, LLCJohn
Mills646-277-1254john.mills@ICRinc.com
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