Perfect Corp. and Walmart to Offer Innovative AR-Powered Makeup Virtual Try-On Experience to Customers
11 October 2023 - 9:45PM
Business Wire
The retailer will offer immersive,
hyper-realistic virtual try-on experience for +1,400 products and
+20 beauty brands via the Walmart iOS app
Perfect Corp., the leading artificial intelligence (AI) and
augmented reality (AR) beauty and fashion technology solutions
provider, today announced a collaboration with Walmart to launch an
innovative makeup virtual try-on experience via the Walmart iOS
app. The experience will allow Walmart customers to virtually
try-on makeup products across the blush, lip color, eye shadow, and
bronzer categories and discover their perfect shade. As AI/AR
technologies become more integral to deliver personalized and
sustainable shopping experiences to customers in 2023, the virtual
try-on experience is set to enhance the Walmart shopping journey,
empowering customers to try-on multiple makeup shades in seconds
through a hyper-realistic AR view.
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Perfect Corp. and Walmart to Offer
Innovative AR-Powered Makeup Virtual Try-On Experience to Customers
(Photo: Business Wire)
Leading the Way in Customer Experience with Advanced AI/AR
Retail Technology:
“As a destination for beauty, we’re committed to identifying new
and emerging opportunities to inspire our customers and create more
personalized, seamless, customer centric shopping experiences.
That’s why I’m so excited that Walmart is launching Beauty Virtual
Try-On, to offer customers a more engaging and convenient try-on
experience on the Walmart app,” remarked Creighton Kiper, Vice
President of Beauty at Walmart U.S.
Walmart’s virtual try-on experience features Perfect Corp.’s
award-winning Face AI solution, which is powered by advanced AI
deep learning technology to create hyper-realistic AR-powered
makeup filters for customers to try-on digitally. The experience
will allow shoppers to virtually try-on more than 1,400 products
from Walmart Beauty’s extensive brand assortment including Almay,
Black Radiance, CoverGirl, e.l.f. Cosmetics, Maybelline, NYX
Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, The
Lip Bar and more. The innovative technology, which does not store
customer data, is quickly becoming essential in the beauty retail
space, delivering personalized experiences and empowering shoppers
to virtually try-on dozens of shades in seconds to find their best
match. The virtual try-on experience also eliminates the need for
physical product samples, helping minimize product waste, reduce
harmful impacts to the environment, and promote a more sustainable
future.
Democratizing Access to Personalized Retail Experiences and
Digital Innovation
“As beauty customers turn to retailers for personalized advice
and product recommendations, we are thrilled to be collaborating
with Walmart to build an enhanced try-on experience with
cutting-edge AI and AR technology”, said Perfect Corp. CEO and
Founder Alice Chang, “With hundreds of brands worldwide currently
leveraging Perfect Corp.’s AI/AR virtual try-on solutions, we’re
excited to make this technology more accessible to the thousands of
customers who shop Walmart Beauty every day. As we look to the
future, AI and AR-powered technology will continue to be integral
for Walmart and other retailers to engage customers and offer
customized shopping experiences to all.”
To access the Walmart makeup VTO experience click HERE
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty
and fashion technology solutions provider, dedicated to
transforming shopping experiences through empowering brands to
embrace the digital-first world. By partnering with the largest
names in the industry, Perfect Corp.’s suite of enterprise
solutions delivers synergistic, technology-driven experiences that
facilitate sustainable, ultra-personalized, and engaging shopping
journeys, as well as equipping brands with next generation of
consumer goods. Perfect Corp. offers a complementary suite of
mobile apps, including YouCam Makeup and YouCam Perfect, to provide
a consumer platform to virtually try-on new products, perform skin
diagnoses, edit photos, and share experiences with the YouCam
Community. To learn more, please visit PerfectCorp.com.
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Press Perfect Corp. official website:
https://www.perfectcorp.com Perfect Corp. on LinkedIn:
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official Blog: https://www.perfectcorp.com/business/blog/1
Corporate: Tony Tsai at press@perfectcorp.com or by phone:
+886-2-8667-1265, ext. 2167 USA: Jacqueline Agudelo at
contact_pr@perfectcorp.com or by phone +1 (917) 935-8232
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by
phone: +81-3-5875-6651 China: Winter Zhang at
Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
Europe: Aurélie Léveillé at contact_pr_fr@perfectcorp.com
India: Ananya Tandon at contact_pr_in@perfectcorp.com
Indonesia: Chiki Anwar at contact_pr_id@perfectcorp.com
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