MTV Networks Music/Logo Group Celebrate Madonna's Confessions On A Dance Floor
13 October 2005 - 3:51AM
PR Newswire (US)
Multiplatform Original Madonna Programming Includes Debut Music
Video 'Hung Up' NEW YORK, Oct. 12 /PRNewswire/ -- MTV Networks
Music/Logo Group's television, online, broadband and wireless
platforms will be the exclusive outlets to preview all things
Madonna celebrating her eagerly awaited new album, Confessions On A
Dance Floor. Madonna's very first appearance in support of the new
album is scheduled on MTV's "Total Request Live" Monday, October
17th, offering fans a first-listen to the hotly anticipated single
"Hung Up" simultaneous to the single's release at radio. MTV
Networks' program offerings surrounding Warner Bros. Records
November 15th release of Confessions On A Dance Floor mark a
multiplatform milestone for the company. MTV, VH1, Logo, MTV
Overdrive (overdrive.mtv.com), VH1 Vspot (vpot.vh1.com),
LOGOonline.com, MTV.com, VH1.com, *MTV on Virgin Mobile, MTV Hits,
VH1 Classic, VH1 Mobile and other content-driven platforms will
each offer fans the ability to celebrate the music from one of the
world's biggest artists via multiple mediums. Today's announcement
further solidifies an unprecedented relationship between MTV
Networks and Madonna that has spanned over two decades, and
included groundbreaking music videos, legendary interviews,
historic performances and 20 Video Music Awards wins over the
years, including the coveted Video Vanguard Award recognizing her
entire catalog of music videos. "We've pulled out all the stops for
Madonna's new release, offering fans exclusive content on handsets,
the internet, on broadband as well as multiple TV shows. There is
simply no better artist to break new multiplatform ground than the
always provocative Madonna," said Van Toffler, President, MTV
Networks Music/Logo Group. "We're honored that she chose MTV, VH1
and Logo as the exclusive outlets for her movie, 'I'm Going To Tell
You a Secret,' which reveals how she, as a person, and her music
have evolved since 'Truth or Dare.'" The video for Madonna's new
single "Hung Up," directed by John Renck, will World Premiere in
late October on VH1 with airings the same day on MTV's TRL, Logo,
MTV Hits and VH1 Classic. Additionally, MTV News and VH1 News will
be the first outlets to conduct in-depth interviews with the
Material Girl around the album's release. "I Going to Tell You A
Secret," Madonna's new documentary film, covering her journey on
and off stage during her "Re-Invention Tour" will debut on MTV
Friday, October 21 and air on VH1 and Logo the next week. A
ten-minute sneak peek of the new documentary will be available
on-demand on Vspot, VH1's broadband entertainment service,
beginning today, Wednesday, October 12th. "With so many highlights
of my career having taken place on MTV and VH1 and then with the
addition of their new Logo network, it just made perfect sense to
air it for my fans on those outlets," Madonna remarked. "It's not
merely that they provide platforms for reaching the widest possible
audience, it's also about sharing a vision. MTV and I have grown up
together. We understand and respect each other. Their fans are my
fans and vice versa. Simply put: they get it." The video's premiere
and presentation of her documentary film complement an extensive
multiplatform celebration of Madonna's new studio album, which also
includes exclusive on-line content, audio streams, on-demand
broadband access and the first master ring tone off her upcoming
release. The exclusive programming content is expansive and caters
to the unique demographics serviced by each of the MTV Networks
brands. * WIRELESS -- Madonna fans have had first opportunity to
purchase the exclusive ring tone for "Hung Up" a full month prior
to the singles release. The master tone is available via *MTV on
Virgin Mobile, MTV.com or at the VH1 Mobile store on VH1.com. In
addition to the ring tone, exclusive and original wireless content
will include music videos, interviews and behind-the-scenes clips
from Madonna's appearances on MTV and VH1. * BROADBAND --
Twenty-four hours after the October premiere of "Hung Up," the
video will be available to fans on-demand for an exclusive 48-hour
window on broadband video networks MTV Overdrive and VH1's Vspot.
Both Overdrive and Vspot will create original content and
programming celebrating the release including on-demand interviews,
music videos and a Sneak Peek of "Let Me Tell You A Secret"
beginning October 17. * ONLINE -- Madonna fans can exclusively
preview her anticipated new CD when MTV.com's 'The Leak,' VH1.com's
'Hear Music First' and LOGOonline.com's 'Out First' stream all
twelve tracks from Confessions On A Dance Floor in their entirety
beginning November 8, one full week prior to the album's November
15 release. LOGOonline.com's "Out First," the newest addition to
MTV Networks multiplatform outlets, offers the GLBT audience a
unique and distinct online space to celebrate music and artists.
Full details and airdates of the original programming around the
release of Confessions On A Dance Floor will be announced shortly.
MTV Networks and Warner Music Group recently announced an
unprecedented global licensing agreement for the use of music
videos from Warner Music Group's world-renowned record labels in
original mobile programming developed by MTV Networks' leading and
music entertainment brands. Further details of Madonna and other
Warner Music Group artist content available via this agreement will
also be announced shortly. MTV Networks, a unit of Viacom
International Inc. (NYSE:VIANYSE:VIA.B), is one of the world's
leading creators of programming and content across all media
platforms. MTV Networks, with more than 100 channels worldwide,
owns and operates the following television programming services --
MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE,
COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of
13 digital services, all of these brands are trademarks of MTV
Networks. MTV Networks connects with its audiences through its
robust consumer products businesses and its more than 90
interactive properties worldwide, including online, broadband,
wireless and interactive television services and also has licensing
agreements, joint ventures, and syndication deals whereby all of
its programming services can be seen worldwide. Contacts: Jeannie
Kedas Graham James MTV MTV (212) 258-4629 (212) 846-8911 Todd
Phillips Brett Henne MTV VH1 (323) 644-0249 (212) 846-6752 David
Bittler Logo (212) 654-3035 DATASOURCE: MTV CONTACT: Jeannie Kedas,
+1-212-258-4629, , or Graham James, +1-212-846-8911, , or Todd
Phillips, +1-323-644-0249, , or Brett Henne, +1-212-846-6752, , all
of MTV; or David Bittler of Logo, +1-212-654-3035, , for MTV Web
site: http://www.mtv.com/
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