Celebrity Cruises Names New Vice President, Marketing
08 October 2009 - 2:47AM
PR Newswire (US)
MIAMI, Oct. 7 /PRNewswire-FirstCall/ -- Top-rated premium brand
Celebrity Cruises today announced the appointment of Lisa Kauffman
as vice president of Marketing. Kauffman will lead the brand's
overall marketing program, including brand strategy and
development, web marketing, research, loyalty and direct marketing,
public relations, and advertising. She will report to Celebrity's
President & CEO Dan Hanrahan. "We are elated to have someone of
Lisa's caliber join Celebrity in the midst of such an exciting
period of growth and momentum," said Hanrahan. "Her experience with
globally respected brands and her proven leadership will be
invaluable as we expand and evolve the Celebrity brand with our
stunning new Solstice Class ships." Kauffman has worked in the
retail and marketing arenas for more than 20 years, most recently
serving as senior vice president of Marketing for Macy's, Florida,
where she led a team of 120 executives responsible for marketing,
advertising, sales promotion, public relations, special events,
loyalty marketing and direct marketing. She was credited with
several innovative marketing and sales strategies to support
product launches, promotions, customer loyalty programs, store
openings, and brand enhancement. Previously, Kauffman served as
vice president of Media Buying, Production and Technology, and vice
president of Strategic Marketing for the retail giant. Prior to
Macy's, she served in several progressive, senior roles with The
Walt Disney Company. A graduate of the University of Pennsylvania
in Philadelphia, Penn., Kauffman also studied at the American
College in Paris in Paris, France. She is a member of several
professional and community (Miami-Dade County, Fla.) organizations,
including the CEO Forum of the Commonwealth Institute and The
Beacon Council's Fashion & Lifestyle Task Force. Celebrity
Cruises offers comfortably sophisticated, upscale vacation
experiences with highly personalized service, exceptional dining,
and extraordinary attention to detail. Celebrity sails in Alaska,
California, Canada/New England, the Caribbean, Europe, Galapagos
Islands, the Pacific Coast, Panama Canal and South America. The
line also offers unique cruisetour vacations in Alaska, Canada,
Europe and South America. Noted for four of the top 10 "Top Cruise
Ships in the World" in the large-ship category, as voted by the
readers of Conde Nast Traveler (February 2009 readers' poll),
Celebrity's fleet - including the new Celebrity Solstice and
Celebrity Equinox - will be joined by Celebrity Eclipse in 2010, a
fourth Solstice-class ship in 2011, and a fifth in 2012. For more
information, call your travel agent, dial 1-800-437-3111 or visit
http://www.celebritycruises.com/. DATASOURCE: Celebrity Cruises
CONTACT: Elizabeth Jakeway, +1-305-539-6127, , or Tavia Robb,
+1-305-539-6721, Web Site: http://www.celebritycruises.com/
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