MINNEAPOLIS, April 21, 2015 /PRNewswire/ -- Supercuts,
the leader in the affordable haircare industry, has launched an
enhanced guest experience that includes a signature Hot Towel
Refresher® service and online check-ins via a new website and sleek
mobile app. Supercuts.com and the mobile app, available for iOS and
Android, were designed for greater convenience, allowing guests to
quickly and easily check in for same-day hair services. To
highlight the enhanced experience, a new advertising campaign takes
a unique spin on the selfie phenomenon to highlight the attention
to detail that is part of every Supercuts' service.
The Finishing Touch. Supercuts has introduced a new
complimentary Hot Towel Refresher as a finishing touch to every
haircut. At the end of each cut, an expert Supercuts stylist uses a
hot towel infused with soothing tea-tree oil to wipe away hairs
from the guest's hairline and neck so guests feel clean and ready
to go.
"Supercuts stylists participate in exclusive, ongoing
educational seminars to keep their skills sharp and maintain the
highest standards, so guests are assured a quality haircut every
time," said Heather Passe, senior
vice president and chief marketing officer at Regis Corporation,
Supercuts' parent company. "In research, our guests told us that in
addition to a quality haircut, offering a hot towel refresher and
online check-in capabilities would make their Supercuts experience
even better. Since launching the new guest experience, we've been
hearing from guests across the country who appreciate the
enhancements."
New Ad Campaign. Attention to detail and the hot towel
refresher are key points in the "Ready to Go" ad campaign. As the
campaign demonstrates, Supercuts is there to get you ready to go,
back to your life. Three new television spots each feature a guest
taking selfies after getting a Supercut™. Using a time-lapse
editorial approach, the ads follow the guest through his or her
life – surfing at the beach, horseback riding in Montana, spending time with friends and
family… until it's time to stop back in for a haircut and let
Supercuts get them 'Ready to Go' again. The television spots and
supporting radio campaign are rolling out nationally this
spring.
Industry-Leading Conveniences. Supercuts' redesigned
website and free mobile app also help guests save time with simple
check-in options for same-day haircare services. In front of a
computer? Check in quickly from the home page of the redesigned
Supercuts.com. On the go? Choose a nearby salon and check in ahead
of time on Supercuts' industry-leading mobile app for iOS and
Android.
Both the mobile app and website offer guests personalization
options that are leading-edge in the affordable salon industry,
including the ability to check in for a same-day service at a time
that fits the guest's schedule, choose a preferred stylist and add
up to five other friends or family members to the check-in.
Visitors to Supercuts.com can search on-trend men's, women's and
kids' hairstyles to find inspiration for their next salon visit and
find details on more than 200 haircare products from professional
brands including Paul Mitchell,
Biolage, Redken and Nioxin.
Supercuts' Hot Towel Refresher service and convenient mobile and
online check-ins are now available at more than 2,400
no-appointment-required salons across the country. Download the
free Supercuts app in the App Store, or on Google Play.
About Supercuts
Supercuts salons, named the top
haircare franchise in Entrepreneur magazine's 2015 Franchise
500 issue, are owned and franchised by Regis Corporation
(NYSE:RGS), the beauty industry's global leader in beauty salons
and cosmetology education. Supercuts is a salon industry leader in
haircare services, with over 33 million guest visits per year for
haircutting, hair color services and more. Supercuts primarily
targets male guests who want a current look at an affordable price.
Their proven technique, highly trained stylists and nationally
recognized professional brands of haircare products offer an
exceptional guest experience. Download the Supercuts app in the App
Store, on Google Play or text APP to 667788. For additional
information about Supercuts, visit Supercuts.com,
Facebook.com/Supercuts, Twitter.com/Supercuts or
Instagram.com/Supercuts. For more information about Regis
Corporation, please visit RegisCorp.com.
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SOURCE Supercuts