Russell Corporation Announces Growth Partner for Spalding in Japan
04 February 2005 - 8:30AM
PR Newswire (US)
Russell Corporation Announces Growth Partner for Spalding in Japan
ATLANTA, Feb. 3 /PRNewswire-FirstCall/ -- Russell Corporation
(NYSE:RML) announced today that it has entered into a master
licensing agreement with Itochu Fashion System Co., Ltd. for the
development of the Spalding brand in Japan. The five-year agreement
includes all facets of brand building, from product development to
distribution, and includes channels of distribution from large
scale sporting goods stores to suburban specialty shops. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030630/RMLCORPLOGO )
According to Scott Creelman, president of Spalding, "As sports
become an increasingly instrumental fixture of contemporary life,
we believe that Itochu Fashion System Co. can certainly further
heighten our stature as a sporting brand. Itochu has a reputation
for building brands and developing business that is second to none
in Japan. They understand that sports now involve not only people
engaged in them, but lifestyles that encompass sports on a variety
of levels including spectators." "With the mounting concern about
wellness in recent years, sports have come to be regarded as an
integral part of a health lifestyle. They have also evolved into a
key theme in the fashion field. As such, the world of sports is
expanding its borders even further. For example, this year will see
the birth of the 'bj League,' Japan's first professional basketball
league. Spalding is committed to spreading the new spirit in all of
its doings," said Junji Miyake, president of Itochu Fashion System.
About Russell Corporation Russell Corporation is a leading branded
athletic and sporting goods company with over a century of success
in marketing athletic uniforms, apparel and equipment for a wide
variety of sports, outdoor and fitness activities. The Company's
major brands include Russell Athletic(R), JERZEES(R), Spalding(R),
and Brooks(R). The Company's common stock is listed on the New York
Stock Exchange under the symbol RML and its website address is
http://www.russellcorp.com/ .
http://www.newscom.com/cgi-bin/prnh/20030630/RMLCORPLOGO
http://photoarchive.ap.org/ DATASOURCE: Russell Corporation
CONTACT: Financial, Roger Holliday, +1-678-742-8181, or Media,
Nancy Young, +1-678-742-8118, both of Russell Corporation Web site:
http://www.russellcorp.com/
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