Sally Beauty's Licensed Colorist OnDemand
program is scaling nationwide following a successful pilot
program.
DENTON,
Texas, Dec. 14, 2023 /PRNewswire/ -- Sally
Beauty, the industry-leading destination for salon-quality hair
color and care, is proud to announce the US launch of Licensed
Colorist OnDemand. This free, innovative, and fast digital
consultation service is empowering individuals to color their hair
with confidence thanks to trusted recommendations from licensed
professionals.
Backed by the largest omni-channel assortment of over 1,300 hair
color shades, Sally Beauty is dedicated to helping consumers find
tangible and affordable ways to fill the education gap around
at-home hair color. The retailer's new complimentary digital
service conveniently meets consumers where they are and connects
them with certified, licensed colorists in real time to address
their hair color questions in a way the retailer is uniquely
positioned to champion. Sally Beauty leveraged insights from its
in-store pilot program to bring Licensed Colorist OnDemand to life
in the most impactful and innovative way, leaning into convenience
and the user experience as the retailer continues to elevate its
product and educational offerings with a consumer-first
mindset.
"Hair color is not a one-size-fits-all approach, and consumers
are looking for a personalized regimen based on their goals. We are
proud to provide a service that meets them where they are, at no
cost, to help them achieve the hair color of their dreams. Through
services like Licensed Colorist OnDemand, we're making hair color
education more accessible and breaking down barriers so consumers
can color with confidence guided by a licensed professional each
step of the way," shared John Goss,
President of Sally Beauty.
Licensed colorists specializing in color theory are available
for free one-on-one virtual appointments that take approximately 15
minutes on average. During each custom session, consumers can
choose whether they have a video consultation or chat on the go,
ensuring comfort and flexibility. The licensed colorist addresses
all at-home hair coloring questions and helps consumers understand
exactly what they need to get their desired look by providing
trusted product recommendations through a clickable link that
populates their shopping cart online.
After kicking off in two states in August, Licensed Colorist
OnDemand quickly scaled to all 50 states in October 2023 due to strong demand. Consumers are
asking for help, and Sally Beauty is here to deliver inspiration
and tips on top of its wide selection of salon-quality products
that consumers trust.
Expertly trained licensed colorists are available daily to
connect, consult, and help consumers color for free. For hours of
operation and more information about Licensed Colorist OnDemand and
Sally Beauty's extensive range of hair color products, visit
https://www.sallybeauty.com/licensed-colorist-on-demand/.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 8,000
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit https://www.sallybeautyholdings.com/.
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SOURCE SALLY BEAUTY HOLDINGS