Latest Elmo's World DVD Entertains Imaginations While Exploring The Fun of Jumping High, Going to School and Learning About the Sky NEW YORK, Jan. 31 /PRNewswire/ -- Can your child's imagination come out and play? Sesame Street's lovable furry red monster, Elmo, encourages a world of out-of-the-box discovery and always-fun learning in Elmo's World: Reach for the Sky, the latest release by Sony Wonder and Sesame Workshop, the nonprofit educational organization behind Sesame Street. (Photo: http://www.newscom.com/cgi-bin/prnh/20060131/NYTU009 ) In Elmo's World Reach for the Sky Elmo's thinking about ... Ya-da-da-da! ... Jumping, School, and Sky! Through the lens of Elmo's imagination, Elmo's World Reach for the Sky provides rich and meaningful information that can spark children's natural curiosity about the world. Topics such as jumping, school, and sky promote positive attitudes about moving your body, staying physically active, going to school to learn and make new friends, and looking up to explore the sky. Parents also learn how fun it is to save, with a $2.00 coupon found inside every Reach for the Sky DVD, offering $2.00 back from purchase of any two additional Elmo's World DVDs. The release will be supported with a national print campaign to mom-targeted parenting publications. "Sesame Workshop creates meaningful content to help children reach their highest potential. Elmo's World Reach for the Sky was designed to foster young children's exploration, imagination, and curiosity about various topics that can help them succeed in becoming lifelong explorers and learners," says Dr. Rosemarie Truglio, Ph.D. Vice President of Education & Research at Sesame Workshop. "Each episode also provides a springboard for parents and caregivers to continue exploring and learning about different topics with their children." Available in DVD and VHS format, Reach for the Sky runs 52 minutes and arrives at retail on January 31, 2006. DVD bonus features include Kid-Friendly Instant Play, in which the program starts automatically and plays continuously, as well as Audio Description -- a feature that makes the program accessible to children who are blind or have low vision. This detailed process provides concise and vivid descriptions of a program's visual elements, enabling viewers to more fully experience colors, costumes, settings, facial expressions, gestures and actions. Sneak Peek at Elmo in Diapers The fifteenth release of the incredibly successful Elmo's World video library, Reach for the Sky includes a two-minute Sneak Peek trailer of Sesame Beginnings, the new line of DVDs designed for infants and their parents. Available in April 2006, Sesame Beginnings will feature favorite Sesame Street characters such as Elmo, Big Bird and Cookie Monster as babies. Each DVD will be filled with fun tips, songs and other activities for infants and parents to begin learning together. Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, and groundbreaking multi-media productions in South Africa, Egypt and Russia. These are among many Workshop endeavors recognized for their deep understanding of children's developmental needs and the most effective ways to address them. As a non-profit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales and Sagwa products right back into its educational projects for children around the world. Find the Workshop online at http://www.sesameworkshop.org/. Sony Wonder is the children's and family division of SONY BMG MUSIC ENTERTAINMENT. About SONY BMG MUSIC ENTERTAINMENT SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America. http://www.newscom.com/cgi-bin/prnh/20060131/NYTU009 http://photoarchive.ap.org/ DATASOURCE: Sony Wonder; Sesame Workshop CONTACT: Tamara Jacobs, Element Six, +1-770-971-0677, Web site: http://www.sonybmg.com/ http://www.sesameworkshop.org/

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