NEW
YORK, July 21, 2022 /PRNewswire/ -- Squarespace
(NYSE: SQSP), the all-in-one website building and ecommerce
platform, today announced the launch of Fluid Engine, a next
generation website design system that reimagines drag-and-drop
technology for a truly customizable, fast, and easy website design
experience for desktop and mobile.
"We are very excited to officially launch Fluid Engine, an
incredibly powerful and versatile evolution of our page editing
system," said Anthony Casalena, CEO
& Founder of Squarespace. "Fluid Engine improves both the
usability and expressibility of our system, making it possible for
more of our customers to access a wider variety of designs. Whether
you are a professional designer building on Squarespace or just
starting out, Fluid Engine helps our customers achieve a variety of
fantastic design outcomes without having to resort to custom
code."
With Fluid Engine, customers unlock what we call Unbreakable
Creativity – the ability to push creative boundaries in web design
with confidence. The reimagined design system provides users the
maximum freedom to easily play, experiment, and stretch creative
limits through an unrestricted canvas, but the canvas is also
guided by an advanced smart grid to ensure quality results. The
system provides just enough design guidance to make a website look
great without limiting creativity. With a highly intuitive, fluid,
and agile website editing experience, anyone—whether beginner or
pro—can achieve the unique and professional design results that
allow them to stand out and succeed online. It is powerful enough
to be used by the most creative professionals in web design, while
also easy-to-use for beginners.
Key Features:
Fluid Engine offers groundbreaking web design through an array
of new functionalities and customization options, including:
- Easier Customization and Creative Expression. A modern
design system that gives users creative freedom and flexibility
with design guidance through an advanced drag-and-drop smart
grid.
- Placement Precision. A new level of control when
arranging content within page layouts. You can control all aspects
of layering, alignment, full bleed positioning, and more.
- More Control Over Your Mobile Website. A smart grid
specifically designed for mobile view that helps users create
bespoke designs to optimize mobile experience.
- Design Efficiency. Intelligent, responsive functionality
to help users get their envisioned design results faster and more
easily.
With a growing share of global traffic on mobile, a better
mobile website design and experience makes a significant impact on
brand trust, credibility, and increased visitor
engagement—translating to more sales and success online.
Recognizing the need for customizable mobile experiences, Fluid
Engine makes it possible to easily design bespoke mobile landing
experiences independently from a website desktop experience.
"Fluid Engine is the most design-forward, yet simple and fast
way to build a website," added Paul
Gubbay, Chief Product Officer at Squarespace. "With millions
of people creating business and personal brands online, we have
created a simplified solution – it's as easy as building a
presentation and the output is incredible."
While Squarespace's beautifully designed templates and staged
layout options will remain available, users will have access to a
whole new editing paradigm to explore through Fluid Engine. Paired
with other newly released design tools—including a motion-based
scrolling block, curated font packs and color palettes, custom
button styles, and more—the range of online styling possibilities
has grown significantly to reinforce anyone's creative
vision.
Fluid Engine is now available on Squarespace 7.1 in English,
with plans to roll out in other supported languages beginning this
fall.
To learn more about Fluid Engine and start designing today,
click here.
About Squarespace
Squarespace is the all-in-one platform with everything to sell
anything, providing customers in over 200 countries and territories
with all the tools they need to sell physical products, digital
content, classes, appointments, reservations and more. Powered by
best-in-class design for a consistent brand experience across all
touchpoints, our suite of fully integrated products enables anyone
to manage their projects and businesses through websites, domains,
ecommerce, marketing tools, and scheduling, along with tools for
managing a social media presence with Unfold and hospitality
business management via Tock. Squarespace is headquartered in
downtown New York City, with
offices in Dublin, Ireland,
Portland, Oregon, and Chicago, Illinois. For more information, visit
www.squarespace.com.
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SOURCE Squarespace, Inc.