HEALDSBURG, Calif.,
March 14, 2022 /PRNewswire/
-- Today, SIMI Winery, one of the pioneers of Sonoma County, shared the next chapter in its
novel partnership with Reese's Book Club (RBC), the book club
established by Hello Sunshine founder Reese
Witherspoon, by introducing the Editor's Collection Rosé.
This new-to-market rosé is the latest from the page-turning,
wine-drinking partnership first announced in November 2021 with the Editor's Collection, a
limited-edition box set of two SIMI wines. Together, these brands
continue to spotlight diverse female narratives and deepen
connections within the community by offering book club members,
wine drinkers and lovers of literature more ways to engage with
stories and each other.
The Editor's Collection Rosé is an elegant, pale pink,
medium-bodied blend with light fruit flavors for a dry,
Provence-style wine. This new offering was developed
collaboratively over the last year and uses the best pinot noir
grapes sourced from throughout California to create a premium wine that pairs
beautifully with good conversation, books and many favorite book
club snacks.
"As a partnership rooted in celebrating narratives that place
women at the center, we could not be more excited to turn this next
page together," said Mallika
Monteiro, EVP, chief growth, strategy and digital officer,
Constellation Brands, the parent company of SIMI Winery. "We
believe the launch of the Editor's Collection Rosé really delivers
on all key rosé trends: a celebrity collaboration, an
American-origin product created by a world-class, female-led
winemaking team and a fan-favorite Provence-style wine that
over-indexes with female audiences."
The heroines of Reese's Book Club worked closely with SIMI's
female-led winemaking team to develop the Editor's Collection Rosé,
a wine that both brands hope will inspire book club members and
wine drinkers to chart and share their own paths forward.
"Together, our teams collaborated on all aspects — from the
liquid to the label design — to create an offering truly reflective
of what our readers are looking for that also naturally pairs with
a good book and great company," said Sarah
Harden, CEO, Hello Sunshine. "The Editor's Collection Rosé
exemplifies the quality and thoughtful craftsmanship behind both of
our brands and will be a focus [of] many chapters to come."
The Editor's Collection Rosé is available nationally, as
well as on the SIMI website, retailing
for $18.99 per bottle. A
portion of profits will benefit the Readership, the Reese's Book
Club collection of efforts to support literacy. Read along as the
SIMI Winery and Reese's Book Club story unfolds, and learn about
future offerings by following @SimiWinery on
Instagram, Twitter and
Facebook and downloading the free Reese's Book Club
app from the Apple App Store or
Google Play.
About SIMI Wines:
For over 140 years, SIMI has been
producing world-class wines and is one of the oldest continuously
operating wineries in California
history. Founded by brothers Giuseppe and
Pietro Simi, who immigrated to California from Italy, SIMI has been making wine in
the United States since 1876.
Isabelle Simi, daughter of Giuseppe,
took over management of the winery for over 70 years and today, her
spirit of determination continues to drive the female led
winemaking team. Simi produces quality wines sourced from the best
of Sonoma County and crafts a
range of remarkable offerings. SIMI's Sonoma County-designate wines include
Chardonnay, Cabernet Sauvignon, Pinot Noir, and Sauvignon Blanc and
delivers true-to-fruit expressions of Sonoma every vintage. SIMI's Reserve tier
offers distinct Chardonnays, Pinot Noirs, and Cabernet Sauvignons
from noteworthy Sonoma sub-AVAs
and single vineyard designates including the Russian River Valley and Alexander Valley. For more information, visit
www.simiwinery.com.
About Constellation Brands:
At Constellation Brands
(NYSE: STZ and STZ.B), our mission is to build brands that people
love because we believe sharing a toast, unwinding after a day,
celebrating milestones, and helping people connect, are Worth
Reaching For. It's worth our dedication, hard work, and the bold
calculated risks we take to deliver more for our consumers, trade
partners, shareholders, and communities in which we live and work.
It's what has made us one of the fastest-growing large CPG
companies in the U.S. at retail, and it drives our pursuit to
deliver what's next.
Today, we are a leading international producer and marketer of
beer, wine, and spirits with operations in the U.S., Mexico, New
Zealand, and Italy. Every
day, people reach for our high-end, iconic imported beer brands
such as Corona Extra, Corona Light,
Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and
our high-quality premium wine and spirits brands, including the
Robert Mondavi Brand Family, Kim
Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka,
Casa Noble Tequila, and High West Whiskey.
But we won't stop here. Our visionary leadership team and
passionate employees from barrel room to boardroom are reaching for
the next level, to explore the boundaries of the beverage alcohol
industry and beyond. Join us in discovering what's Worth Reaching
For.
To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
About Hello Sunshine:
Founded by Reese Witherspoon, Hello Sunshine is a media
company that puts women at the center of every story it creates,
celebrates and discovers. Hello Sunshine tells stories across all
platforms - from scripted and unscripted television, feature films,
animated series, podcasts, audio storytelling, and digital series -
all shining a light on where women are now and helping them chart a
new path forward. Hello Sunshine is also home to Reese's Book Club
and the newly launched RBC App. Fast growing in reach and
influence, this community is propelled by meaningful connections
with stories, authors and fellow members.
Hello Sunshine is part of Candle Media, an independent,
creator-friendly home for cutting-edge, high-quality,
category-defining brands and franchises. By bringing together elite
talent operating at the intersection of content, community, and
commerce, it helps to position leading entertainment businesses for
accelerated, sustainable growth in the current market and
beyond.
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SOURCE SIMI Winery
