Sizzler Launches Franchising Drive; Names Brad Ritter Communications as PR Firm of Record
23 October 2004 - 5:06AM
PR Newswire (US)
Sizzler Launches Franchising Drive; Names Brad Ritter
Communications as PR Firm of Record SHERMAN OAKS, Calif., Oct. 22
/PRNewswire/ -- Sizzler, operator of more than 300 mid-scale casual
dining restaurants worldwide, has named Brad Ritter Communications,
LLC its public relations firm of record as it launches a new
franchise sales initiative. "Over the last three years, we have
made significant improvements to our food, buildings and
marketing," said Ken Cole, president and CEO. "As a result, the
Sizzler system is much stronger, and we now have a great story to
tell prospective franchisees." Sizzler has 225 franchised and 86
company-owned locations in 17 states and nine countries and
territories. The chain expects to add more than 200 restaurants
over the next five years. Brad Ritter Communications will assist
Sizzler raise its profile in the restaurant industry, as well as
support local restaurant marketing. "People in the restaurant
business know the Sizzler name, but they're not yet aware of all
the improvements that have taken place," said Brad Ritter,
president. "Many restaurant chains are scaling back their expansion
plans, making Sizzler's story that much more exciting to tell." As
part of its growth strategy, Sizzler also recently hired Todd
Peterson as vice president of development. Peterson, a veteran
restaurant franchising executive, joined Sizzler from Damon's
Grill, a 130-unit casual dining chain based in Ohio. About Sizzler
Based in Sherman Oaks, Calif., Sizzler operates 225 franchised and
86 company-owned restaurants worldwide. Sizzler is a division of
Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual
dining company with operations throughout the world. For more
information, please visit http://www.sizzler.com/ and
http://www.wrconcepts.com/ . About Brad Ritter Communications, LLC
Based in Columbus, Ohio, with offices in Los Angeles, Calif., Brad
Ritter Communications specializes in helping organizations develop
and tell their stories to a variety of audiences. The firm provides
consulting, coaching and training to corporate and government
clients. For more information, please visit
http://www.bradritter.com/ . DATASOURCE: Brad Ritter
Communications, LLC CONTACT: Brad Ritter of Brad Ritter
Communications, +1-866-284-2170 Web site:
http://www.bradritter.com/ http://www.sizzler.com/
http://www.wrconcepts.com/
Copyright
Worldwide Restaurant Concepts (NYSE:SZ)
Historical Stock Chart
From Jun 2024 to Jul 2024
Worldwide Restaurant Concepts (NYSE:SZ)
Historical Stock Chart
From Jul 2023 to Jul 2024
Real-Time news about Worldwide Restaurant Concepts (New York Stock Exchange): 0 recent articles
More Worldwide Rest Cons News Articles