SHANGHAI, Jan. 28, 2013 /PRNewswire/ -- Taomee Holdings
Limited ("Taomee" or the "Company") (NYSE: TAOM), one of the
leading children's entertainment and media companies in
China, today announced that the
Company will launch a new self-branded TV show called Taomee
Dream School on thirteen cartoon channels and TV stations
across China beginning on
February 1st, 2013.
The show, which can also be seen at http://dream.61.com/,
will serve as the designated TV platform for premiering Taomee's
original animation content.
Taomee Dream School will be simultaneously aired twice a
week on thirteen cartoon channels and TV stations across
China, including China's top cartoon channels Jin Ying Cartoon
with Hunan Satellite TV and Kaku TV with Beijing TV. Produced by
Taomee's in-house original production team, this 45-minute show
features animation and news that will appeal to over 200 million
children between the ages of 5 - 15 years old in China.
Moreover, Taomee Dream School will be the first domestic
cartoon TV show in China that
provides interactive features across multiple platforms. Leveraging
Taomee's innovative cross-media platform capabilities, the
uniqueness of the show's interactive nature will allow audiences to
share their comments and enjoyment surrounding the content in
real-time. By utilizing various in-show promotional codes
that can be redeemed online, as well as other interactive features,
the show is designed to foster and promote a seamless interactive
experience with Taomee's characters and content across the
company's platform in TV animation, live shows, online video,
virtual worlds, mobile apps and consumer products.
Mr. Benson Wang, co-founder,
director and chief executive officer of Taomee, stated, "The debut
of Taomee Dream School strengthens our brand awareness by
further expanding our cross-media growth strategy and providing
additional catalysts in monetizing our proprietary content and
products. Our strategic cooperation with China's leading TV networks also reflects our
recognized success of creating popular content and characters for
children. With this endeavor, we are increasingly confident in our
capabilities to further increase user engagement, retention and
monetization with our growing media platform, helping to sustain
the popularity of our proprietary characters over the long
term."
About Taomee Holdings Limited
Taomee Holdings Limited is a leading children's entertainment
and media company in China.
Founded in 2007, Taomee is a pioneer in developing animated
franchises for children in Greater
China that are trusted, fun and educational. The Company's
Mole's World and Seer franchises and characters have reached
millions of children and families originally through virtual
worlds, but increasingly offline through the Company's expansion
into books, monthly print magazines, mobile applications, animated
television series and movies. Driven by its child-centric culture
and cross-media platform, Taomee is committed to delivering
exceptional entertainment to children and families in China and across Asia. For more
information, please visit: http://www.taomee.com/en_taomee.html
Visit online virtual world communities at http://www.61.com
Watch animations and films at http://v.61.com/
Safe Harbor Statements
This press release contains statements that may constitute
"forward-looking" statements within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, and as defined in the
U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements can be identified by words or phrases
such as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "potential," "continue," "is/are
likely to" or other similar expressions. Among other things, the
management's quotations and outlook information contain
forward-looking statements. These forward-looking statements
involve known and unknown risks, uncertainties and other factors
which may cause our actual results, performance or achievements to
be materially different from those expressed or implied by the
forward-looking statements. Potential risks and uncertainties
include, but are not limited to: the Company's business strategies
and initiatives as well as business plans; future business
development, results of operations and financial condition;
expected changes in revenues and certain cost or expense items;
expectations with respect to increased revenue growth and the
Company's ability to sustain profitability; the Company's services
and products under development or planning; the Company's ability
to attract users and further enhance the Company's brand
recognition; and trends and competition in the children's
entertainment and media market and industry, including those for
online entertainment. Further information regarding these and other
risks is included in Taomee's filings with the U.S. Securities and
Exchange Commission, including its registration statement on its
final prospectus dated June 10, 2011
and its annual report on Form 20-F dated April 18, 2012. All information provided in this
press release is as of the date of the press release, and the
Company undertakes no obligation to update any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations, except as required under applicable
law. Although the Company believes that the expectations expressed
in these forward looking statements are reasonable, the Company
cannot assure you that their expectations will turn out to be
correct, and investors are cautioned that actual results may differ
materially from the anticipated results.
For more information, please contact:
Taomee Holdings Limited
Na You
IR Manager
Taomee Holdings Limited
+86-21-61280056-8578
ir@taomee.com
SOURCE Taomee Holdings Limited