UFC 300: PEREIRA vs. HILL
18 April 2024 - 6:15AM
Business Wire
Taking a Look at the Numbers Behind
One of the Most Successful Events in UFC History
UFC®, part of TKO Group Holdings (NYSE: TKO), today
announced that UFC 300: PEREIRA vs. HILL, held on Saturday,
April 13, at T-Mobile Arena in Las Vegas, was one of the most
successful and highest-grossing events in UFC history.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240417732908/en/
LAS VEGAS, NEVADA - UFC 300: PEREIRA vs.
HILL, held on Saturday, April 13, at T-Mobile Arena in Las Vegas,
was one of the most successful and highest-grossing events in UFC
history. (Photo: Business Wire)
Among the highlights:
GATE
- $16.5 million, the third highest-grossing UFC event
ever
ATTENDANCE
- 20,067, a new record for a UFC event at T-Mobile
Arena
- UFC’s sixth consecutive sellout in 2024 and the
eleventh straight sellout dating back to October 2023.
VIEWERSHIP
- Most-watched UFC Pay Per View Prelims ever across ESPN
platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes
combined)
- Most-watched UFC Pay Per View Prelims ever on ESPN, with
1.86 million total viewers
- Viewership on ESPN grew every 30 minutes from
8:00p – 10:00p ET, peaking with 2.49 million total viewers
at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at
10:00p ET.
- Most-viewed sports event of Saturday during primetime
(8:00p – 10:00p ET) on cable and network television among total
viewers and key demographics, including P18-34, P18-49, P25-54,
M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54.
MERCHANDISE
- #1 all-time merchandise sales ever for a UFC arena event
(*not including stadium shows)
- #2 all-time merchandise sales for any UFC event (*behind
only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne
in 2015)
GLOBAL PARTNERSHIPS
- Highest-grossing sponsorship sales for an event in UFC
history
- All available inventory sold out
COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA
- U.S.: Highest result since July 2021 (UFC 264)
- Canada: Highest result since March 2020 (UFC 248)
- Australia: Highest result since January 2021 (UFC
257)
- Movie theaters in the U.S. set a record for a UFC event
with the highest number of participating locations
SOCIAL:
- Best performing event on social media in UFC history, breaking
records for cross platform video views, impressions, and
interactions. Throughout fight week (April 8 – 13), UFC social
media amassed more than 1.1 billion video views, with 213
million views coming from Max Holloway’s knockout of Justin
Gaethje, which was posted across several platforms.
About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 700 million fans and approximately 260
million social media followers. The organization produces more than
40 live events annually in some of the most prestigious arenas
around the world while broadcasting to over 975 million TV
households across more than 170 countries. UFC’s athlete roster
features the world’s best MMA athletes representing more than 80
countries. The organization’s digital offerings include UFC FIGHT
PASS®, one of the world’s leading streaming services for combat
sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is
headquartered in Las Vegas, Nevada. For more information, visit
UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat,
Instagram, and TikTok: @UFC.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240417732908/en/
Chris Bellitti cbellitti@ufc.com
Tko (NYSE:TKO)
Historical Stock Chart
From Apr 2024 to May 2024
Tko (NYSE:TKO)
Historical Stock Chart
From May 2023 to May 2024