Benchmark Communities Names Karen Becker Vice President of Marketing
11 October 2016 - 12:17AM
Business Wire
Brings More Than 20 Years’ Marketing Experience
Across Multiple Industries
Benchmark Communities (“Benchmark”) today announced that it has
named Karen Becker as Vice President of Marketing, effective
immediately. Ms. Becker, who has held executive marketing positions
for public and private companies over the last 20 years, will be
responsible for implementing and overseeing Benchmark’s marketing
and branding efforts.
“Over the course of her career, Karen has proven adept at
designing and implementing highly effective marketing campaigns
that resonate with customers and drive sales,” said Dustin Bogue,
President and Chief Executive Officer of Benchmark Communities. “As
a brand that is synonymous with high-quality homes and
award-winning customer service, we feel strongly that Karen will
uphold what we have built while applying her intimate knowledge of
the marketing landscape to further strengthen consumer awareness of
our communities and homes.”
Ms. Becker comes to Benchmark from Immersion Corporation, a
leading innovator of touch feedback technology, where she was
tasked with leading its corporate marketing efforts. Prior to this,
she spent 12 years serving in advancing marketing leadership
positions for multiple divisions at Autodesk, Inc., including
Industry Marketing and Sales Enablement, Brand and Web Engagement,
Digital Marketing and Web Product Management, and Corporate
Marketing. At Autodesk, she successfully combined her inherent
marketing intuition with data and analytics to deliver innovative
global strategies that accelerated growth and increased brand
awareness.
Ms. Becker also spent five years at Sun Microsystems, where she
led their global advertising efforts that considerably strengthened
its corporate reputation. In addition, she has held leadership
roles with a number of consumer and technology marketing agencies.
Ms. Becker attended San Jose State University.
Ms. Becker commented, “I am very excited to join the Benchmark
family, a brand associated with integrity, character, value and
trust. I look forward to ensuring these principles remain a
fundamental component of our marketing efforts while incorporating
a fresh perspective that will help widen the geographic reach of
our targeted homebuyer.”
About Benchmark Communities
Benchmark Communities designs, constructs and builds
high-quality, single-family homes for a variety of lifestyles and
budgets in California, Washington, North Carolina, South Carolina,
and Tennessee. The brand is recognized by homebuyers for its
high-quality construction and craftsmanship, cutting-edge home
design, and customer-centric service and warranty programs.
Benchmark Communities is a wholly-owned subsidiary of San
Jose-based UCP, Inc. (NYSE:UCP).
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