TeleFutura Delivers Dramatic Primetime and Total Day Ratings Increases
20 October 2006 - 5:14AM
Business Wire
The TeleFutura Network (NYSE:UVN) continues to experience
significant increases in viewership in the third quarter thanks to
its powerful library of Hollywood blockbuster movies, marquee
sporting events and new primetime lineup, including the weekly
mini-series �As� es la Vida,� which has clearly become a hit with
viewers. During the weekday prime hour from 10pm to 11pm,
TeleFutura has seen incredible double-digit audience growth,
compared to last year�s third quarter, among Adults 18-34 (+48%)
and Adults 18-49 (+19%), according to the Nielsen Hispanic
Television Index (NHTI) ratings service. In overall primetime
(M-Sun 7-11pm), viewership is up among Adults 18-34 (+23%), Adults
18-49 (+17%) and Total Viewers (+11%). In Total Day, audiences are
also up among Adults 18-34 (+17%), Adults 18-49 (+11%), and Total
Viewers (+8%). Audience Delivered in 3rd Quarter, 2006 Daypart A
18-34 A 18-49 Total Viewers Weekday 10-11pm 294,000� 413,000�
650,000� Primetime 214,000� 338,000� 528,000� Total Day 142,000�
220,000� 372,000� �We are thrilled with our results this quarter,�
said Bert Medina, Senior Vice President and Operating Manager,
TeleFutura Network. �Once again, TeleFutura�s primetime lineup has
experienced explosive growth. Our incredible ratings success,
achieved for the second consecutive quarter, demonstrates that the
programming changes instituted earlier this year have truly engaged
Hispanics by offering a lineup unlike anything else found on other
networks.� The third quarter also marks the network�s second
consecutive quarter of growth this year among several key demos in
important dayparts as follows: Early Fringe DEMO 2nd vs. 1st Qtr
2006 3rd vs. 2nd Qtr 2006 A18-34 +22% +30% F18-34 +26% +18% M18-34�
+16% +47% � � � A18-49 +11% +20% F18-49 +11% +9% M18-49� +14% +38%
� � � P2+� +11% +13% Total Day DEMO 2nd vs. 1st Qtr 2006 3rd vs.
2nd Qtr 2006 A18-34 +11% +12% F18-34 +12% +14% M18-34� +11% +10% �
� � A18-49 +5% +6% F18-49 +1% +3% M18-49� +9% +8% � � � P2+� +4%
+3% Source: Nielsen Media Research, NHTI. Percent changes based on
impressions. Early Fringed (M-F 3p-7p) and Total Day (M-Sun 7a-2a)
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision
Network, the most-watched Spanish-language broadcast television
network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast
television network, which was launched in 2002 and now reaches 87%
of U.S. Hispanic Households; Galavisi�n, the country�s leading
Spanish-language cable network; Univision Television Group, which
owns and operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records,�La Calle Records and a 50% interest in
Mexico-based Disa Records as well as Fonomusic and America Musical
Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest
in TuTv, a joint venture formed to broadcast Televisa�s pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. The TeleFutura Network (NYSE:UVN) continues to
experience significant increases in viewership in the third quarter
thanks to its powerful library of Hollywood blockbuster movies,
marquee sporting events and new primetime lineup, including the
weekly mini-series "Asi es la Vida," which has clearly become a hit
with viewers. During the weekday prime hour from 10pm to 11pm,
TeleFutura has seen incredible double-digit audience growth,
compared to last year's third quarter, among Adults 18-34 (+48%)
and Adults 18-49 (+19%), according to the Nielsen Hispanic
Television Index (NHTI) ratings service. In overall primetime
(M-Sun 7-11pm), viewership is up among Adults 18-34 (+23%), Adults
18-49 (+17%) and Total Viewers (+11%). In Total Day, audiences are
also up among Adults 18-34 (+17%), Adults 18-49 (+11%), and Total
Viewers (+8%). -0- *T Audience Delivered in 3rd Quarter, 2006
----------------------------------------------------------------------
Daypart A 18-34 A 18-49 Total Viewers
----------------------------------------------------------------------
Weekday 10-11pm 294,000 413,000 650,000
----------------------------------------------------------------------
Primetime 214,000 338,000 528,000
----------------------------------------------------------------------
Total Day 142,000 220,000 372,000
----------------------------------------------------------------------
*T "We are thrilled with our results this quarter," said Bert
Medina, Senior Vice President and Operating Manager, TeleFutura
Network. "Once again, TeleFutura's primetime lineup has experienced
explosive growth. Our incredible ratings success, achieved for the
second consecutive quarter, demonstrates that the programming
changes instituted earlier this year have truly engaged Hispanics
by offering a lineup unlike anything else found on other networks."
The third quarter also marks the network's second consecutive
quarter of growth this year among several key demos in important
dayparts as follows: -0- *T Early Fringe
----------------------------------------------------------------------
DEMO 2nd vs. 1st Qtr 3rd vs. 2nd Qtr 2006 2006
----------------------------------------------------------------------
A18-34 +22% +30%
----------------------------------------------------------------------
F18-34 +26% +18%
----------------------------------------------------------------------
M18-34 +16% +47%
----------------------------------------------------------------------
----------------------------------------------------------------------
A18-49 +11% +20%
----------------------------------------------------------------------
F18-49 +11% +9%
----------------------------------------------------------------------
M18-49 +14% +38%
----------------------------------------------------------------------
----------------------------------------------------------------------
P2+ +11% +13%
----------------------------------------------------------------------
*T -0- *T Total Day
----------------------------------------------------------------------
DEMO 2nd vs. 1st Qtr 3rd vs. 2nd Qtr 2006 2006
----------------------------------------------------------------------
A18-34 +11% +12%
----------------------------------------------------------------------
F18-34 +12% +14%
----------------------------------------------------------------------
M18-34 +11% +10%
----------------------------------------------------------------------
----------------------------------------------------------------------
A18-49 +5% +6%
----------------------------------------------------------------------
F18-49 +1% +3%
----------------------------------------------------------------------
M18-49 +9% +8%
----------------------------------------------------------------------
----------------------------------------------------------------------
P2+ +4% +3%
----------------------------------------------------------------------
*T Source: Nielsen Media Research, NHTI. Percent changes based on
impressions. Early Fringed (M-F 3p-7p) and Total Day (M-Sun 7a-2a)
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision
Network, the most-watched Spanish-language broadcast television
network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast
television network, which was launched in 2002 and now reaches 87%
of U.S. Hispanic Households; Galavision, the country's leading
Spanish-language cable network; Univision Television Group, which
owns and operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records, La Calle Records and a 50% interest in
Mexico-based Disa Records as well as Fonomusic and America Musical
Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest
in TuTv, a joint venture formed to broadcast Televisa's pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States.
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