Galavision Delivers Best Sweep Period in Its History in Total Day and Primetime among Key Demos
02 March 2007 - 4:08AM
Business Wire
(NYSE:UVN) � With one day to go, Galavisi�n, the nation�s #1
Spanish-language cable network, delivered its strongest sweep
performance ever in the network�s history in Total Day and
Primetime among Hispanic Adults 18-34 and 18-49 during the 2007
February period. Galavisi�n has long been well established as the
most widely distributed and nation�s leading Spanish-language cable
network, and it continues to enjoy impressive growth. During the
2007 February sweep period, Galavisi�n achieved significant
audience growth from last year among all major demos in all key
dayparts. Notably, the audience for Hispanic Adults 18-49 grew +23%
in Total Day and +28% in Primetime. �We are thrilled with this
record-breaking performance in our network�s history,� said Joanne
Lynch, Galavisi�n�s Senior Vice President and General Manager. �The
2007 Nations Cup was an integral part of this outstanding growth in
audience levels and our ability to deliver broadcast-like numbers.
This achievement demonstrates our commitment and promise to deliver
the news, sports and entertainment that matter most to our loyal
viewers.� Galavisi�n brought soccer fans exclusive coverage of the
UNCAF Nations Cup 2007 soccer tournament. Airing in February, the
tournament was the Network�s 2nd highest rated soccer event ever
achieving astonishing triple-digit increases from the most recent
2005 tournament among Hispanic Men 18�49 (+142%) and 18-34 (+116%),
and Hispanic Adults 18-49 (+150%) and 18-34 (+155%). This year�s
UNCAF Nations Cup easily delivered more than double the audience of
Spanish-language broadcast network Telemundo�s soccer events -
�F�tbol Telemundo� and �S�bado de F�tbol.� Additionally, Galavisi�n
toppled all eight soccer events airing on FOX Sports en Espa�ol in
February, including their best-rated Interliga event. The February
3, 2007 launch of �Decorando Contigo� (Decorating With You), the
network�s first home decorating program, contributed to
Galavisi�n�s extraordinary success this sweep period. Viewership
among Hispanic Adults 18-49 increased in the time period by +138%.
Peruvian television personality Domenica Brazzi hosts and is joined
by Florida-based interior designer Juan Poggi, whose work has been
highlighted in several interior design magazines such as Florida
Design and Miami Home. �Decorando Contigo� airs Saturdays and
Sundays from 11:00-11:30am. Launching in November 2006, �Delicioso�
(Delicious), the network�s dynamic cooking and lifestyle show
hosted by Colombian chef Ingrid Hoffmann, was also instrumental in
Galavisi�n�s successful performance. �Delicioso� has consistently
delivered impressive audience gains and is up a remarkable +189%
among Hispanic Adults 18-49 versus the same time period last
February. The show airs Saturdays and Sundays from 11:30am �
12:00pm. Additionally, Galavisi�n outdelivered the audience of
Spanish-language broadcast network Azteca in all key dayparts among
Hispanic Adults 18-49. Source: NHTI Nielsen Media Research -
Feb�07(2/1/07-2/26/07) vs Feb�06(2/2/06-3/1/06), Galavision Sports
Events Sept�96 (9/1/96-2/26/07), Nations Cup 2007 Feb�07
(2/8/07-2/18/07) vs Nations Cup 2005, Feb�05(2/19/05-2/27/05)
Telemundo Soccer Feb�07 (2/1/07-2/26/07) vs FSE Soccer Feb�07
(2/1/07-2/26/07), Decorando Contigo Sat/Sun 11-1130a
Feb�07(2/1/07-2/26/07) vs Year ago, (TP) Sat/Sun 11-1130am
Feb�06(2/2/06-3/1/06), Delicioso Sat/Sun 1130-12p
Feb�07(2/1/07-2/26/07) vs Year ago (TP), Sat/Sun 1130-12p
Feb�06(2/2/06-3/1/06), Galavision vs Azteca Feb�07(2/1/07-2/26/07),
M-S 7am-2am, M-F 7pm-11pm, M-F 10am-4pm, M-F 4pm-7pm, M-S 11pm-2am
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision
Network, the most-watched Spanish-language broadcast television
network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast
television network, which was launched in 2002 and now reaches 87%
of U.S. Hispanic Households; Galavisi�n, the country�s leading
Spanish-language cable network; Univision Television Group, which
owns and operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records,�La Calle Records and Mexico-based Disa
Records as well as Fonomusic and America Musical Publishing
companies; and Univision Online, the premier Spanish-language
Internet destination in the U.S. located at www.univision.com.
Univision Communications also has a 50% interest in TuTv, a joint
venture formed to broadcast Televisa�s pay television channels in
the U.S., and a non-voting 14.9% interest in Entravision
Communications Corporation, a public Spanish-language media
company. Univision Communications is headquartered in Los Angeles
with television network operations in Miami and television and
radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net.
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