Whirlpool Corporation will exhibit on the KBIS
show floor to highlight product innovations designed to improve
life at home
BENTON
HARBOR, Mich., Feb. 20,
2024 /PRNewswire/ -- Life at home can be messy, busy
and wonderfully unpredictable. Whirlpool Corporation, a leading
global major appliance company, understands the beauty of real
life, and will showcase innovations designed to suit the needs of
real homeowners at the Kitchen & Bath Industry Show (KBIS) on
February 27-29, 2024, in the
Las Vegas Convention Center. The
company's booth will be a celebration of the diverse and dynamic
nature of daily life and will demonstrate how its extensive
portfolio of brands delivers products that improve life at home –
today, tomorrow, and every day.
"We're excited for the opportunity to connect face-to-face with
our valued customers at the Kitchen and Bath Industry Show,
reaffirming our commitment to the trade and the consumers they
serve," said Shannon Blakely, Vice
President of North America Brand Marketing at Whirlpool
Corporation. "We're not just showcasing appliances; we're unveiling
groundbreaking technologies and solutions across our portfolio of
brands that are purposefully designed to improve real life at
home."
In booth #W2201, attendees can explore products across Whirlpool
Corporation's family of brands – Whirlpool, Maytag, KitchenAid,
JennAir, Gladiator, and InSinkErator. Each unique brand offers
products to meet consumers' varying needs, solving real problems at
home to streamline everyday tasks, whether that be through
appliance innovations or storage solutions.
"As a company deeply rooted in the fabric of American
households, Whirlpool Corporation understands that life isn't
always picture-perfect," said Rob
Byrd, General Manager, Builder & Pro Sales at Whirlpool
Corporation. "That's why our commitment to innovation goes beyond
creating cutting-edge appliances; it's about crafting solutions
that seamlessly integrate into and improve life at home. We're
thrilled to be showcasing on the KBIS side for the first time to
demonstrate how the appliance solutions from our diverse portfolio
of brands can do exactly that."
Attendees can also expect to see new-to-market technology and
purposeful appliance solutions for today's real-life challenges,
including:
Streamlining Mealtime and Cleanup
Mealtime and cleanup are part of everyday life, but with the new
Whirlpool® 30-Inch Electric Range, cleanup is simple
with its WipeClean™ coating. Exclusive to Whirlpool
Corporation, this innovative feature makes tackling tough messes a
breeze and requires just water, not harsh cleaners. Simply wet,
wait five minutes, then easily wipe away sticky spills and
seared-on foods.
With the Whirlpool® 1.1 Cu. Ft. Flush Mount
Microwave with Turntable-Free Design, users can cook multiple meals
with quick cleanup thanks to the industry-first turntable-free
design, allowing them to spend more time caring for the ones they
love. This appliance was designed to blend seamlessly into
cabinetry with a simplified LCD display to aid in ease of use.
Plus, it features an easy-to-clean exterior with Hidden
Venting.
Showcasing New-to-Market Refrigeration Technology
With over 100 years of experience as a leading appliance
manufacturer, Whirlpool Corporation takes a unique approach to
innovation, using consumer insights to develop purposeful
appliances that provide solutions to real-life challenges.
Leading the charge in industry innovation is Whirlpool
Corporation's revolutionary SlimTech™ insulation, which
has been selected as a 2024 Best of KBIS Finalist. It's the first
vacuum-insulated structure (VIS) technology in a refrigerator in
the North American market, representing a significant step forward
in refrigeration technology. Attendees will have the opportunity to
see this technology first-hand in booth #W2201 where it will debut
on a JennAir® luxury 30 in. Column Panel-Ready
Refrigerator. The groundbreaking insulation can reduce wall
thickness by up to 66%, allowing for up to 25% more capacity inside
the refrigerator. Plus, fewer compressor cycles are needed to
maintain cool temperatures, meaning refrigerators with
SlimTech™ insulation deliver even quieter refrigeration
to not disrupt life at home. There are plans for
SlimTech™ insulation to roll out across
JennAir® and KitchenAid® refrigerators in the
future, utilizing the technology for the entire structure.
Providing Healthy Cooking Methods
Today's homeowners are looking for healthy cooking methods that
are right at their fingertips. The
KitchenAid® 30-Inch 4-Element Induction Slide-In
Convection Range with Air Fry has built-in air fry
functionality that helps users crisp and brown food with less
oil.i The sensor-induction cooktop generates heat
directly within cookware, reaching high temperatures quickly and
cooling down rapidly. The oven features Even-Heat™ True
Convection plus air fry mode, with an included dishwasher-safe air
fry basket that aids in crisping and browning.
Tackling Pet Hair
Everyone loves their pets, but cleaning up after them can be
quite a challenge, with 57%ii of pet owners spending
more time and energy cleaning up pet hair than they want to. That's
why the Maytag® Pet Pro System is built to
carry the load, with the industry's first pet hair filter in the
washer that removes 5Xiii more pet hair from
clothes. The Pet Pro option unleashes additional water and a deep
rinse to activate the Pet Pro Filter, which lifts and captures pet
hair from clothes. In the dryer, the Pet Pro option lifts and traps
loads of pet hair with an XL lint trap.
Unleashing Powerful Cooking Techniques
From searing select cuts and succulent roasts to simmering
sauces, the JennAir® RISE™ 48-Inch Dual
Fuel Professional Range with Chrome-Infused Griddle offers
unmistakable firepower. The JennAir Culinary Center is a
step-by-step digital sous chef, with a connected probe and
precision sensors, that provides guidance all the way from prep to
plate. It's WiFi-connected so owners can receive real-time
notifications and control the appliance from anywhere. With the
chrome-infused griddle, it maintains a mirror-like finish. It has
precise, dual flames produced by precision-drilled brass burners.
The 20,000 BTU dual-stacked PowerBurner can handle high-powered
cooking and delicate simmering with a 1,650 BTU turndown.
RISE™ design includes bold mixed metal accents and
diamond-etched handles for a luxury finish.
In addition to purposeful innovations from its extensive
portfolio of brands, Whirlpool Corporation also invites attendees
to kick off KBIS with a housewarming party in booth #W2201. Join us
on Tuesday, February 27 from
4-5 p.m. PST to celebrate with
appetizers, drinks, and live music. You can RSVP to this event by
visiting WhirlpoolPro.com/KBIS2024.
For more information about the company's presence at KBIS and
events at the show, visit: WhirlpoolPro.com/KBIS2024. For
additional details about Whirlpool Corporation, its portfolio of
brands, and other offerings for building industry professionals,
visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation
(NYSE: WHR) is committed to being the best global kitchen and
laundry company, in constant pursuit of improving life at home. In
an increasingly digital world, the company is driving purposeful
innovation to meet the evolving needs of consumers through its
iconic brand portfolio, including Whirlpool, KitchenAid, Maytag,
Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and
InSinkErator. In 2023, the company reported approximately
$19 billion in annual sales, 59,000
employees and 55 manufacturing and technology research centers.
Additional information about the company can be found at
WhirlpoolCorp.com.
i When compared to deep frying
ii Data from a survey conducted by OnePoll on
behalf of Maytag from July 26 to August 2,
2022, with a panel of 2,000 dog and cat owners.
iii Comparing Normal cycle with Pet Pro Filter and
option to cycle using traditional agitator without Pet Pro Filter
and option. Results will vary based on fabric and type of pet
hair.
Media Contact:
Kelly Bradley
kbradley@agencyinmotion.com
312-565-0044
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SOURCE Whirlpool Corporation