WPP PLC Acquisition
12 February 2020 - 9:30PM
Dow Jones News
TIDMWPP
RNS Number : 7626C
WPP PLC
12 February 2020
For Immediate Release 12 February 2020
WPP PLC ("WPP")
Acquisition
WPP acquires marketing technology consultancy XumaK
NEW YORK, February 12, 2020 - WPP announces today that Wunderman
Thompson has acquired XumaK, a premier marketing technology
consultancy.
XumaK is a recognized expert in implementing performance-driven
commerce solutions. A leading provider of Adobe Experience Manager
(AEM) software and services, XumaK consistently manages, delivers
and optimizes experiences across every digital touchpoint and has
helped some of the world's most notable brands, including Digicel
and MetLife, digitally transform their businesses.
Founded in 2004, XumaK is headquartered in Miami, FL with two
development centres in Guatemala and Colombia. The company employs
approximately 60 people.
The acquisition is in line with WPP's strategy to deepen its
technology offer and invest behind its partnerships with leading
technology companies. XumaK will drive the experience technology
capability for Wunderman Thompson North America.
Deal terms are not disclosed.
# # #
Further Information
Niken Wresniwiro, WPP
+44 (0)20 7282 4522
Martina Suess, WPP
+1 917 456 5049
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
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END
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(END) Dow Jones Newswires
February 12, 2020 05:15 ET (10:15 GMT)
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