WPP Acquires Data Science Firm Sandtable
06 March 2020 - 12:00AM
Business Wire
WPP (NYSE:WPP) announces today that GroupM has acquired
Sandtable, the data science company that specialises in behavioural
analytics and advanced simulations.
Sandtable is pioneering the use of simulations to understand
human behaviour, explore future scenarios and support better
strategic decision making. A world-leading specialist in Agent
Based Modeling (ABM), Sandtable offers cutting-edge analytical
capabilities to help clients develop more effective strategies in
complex, changing markets.
Founded in 2009, Sandtable is headquartered in London and
employs highly skilled data scientists, software engineers,
behavioural scientists and strategic planners.
Integrated into GroupM’s technology practice, the acquisition is
in line with WPP’s strategy to deepen its technology offer by
further strengthening its investment and innovation in data
science. Sandtable will make GroupM the first media agency group to
purposefully invest in ABM.
Deal terms are not disclosed.
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200305005421/en/
Niken Wresniwiro, WPP, +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
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