VENICE, Calif., June 3, 2020 /PRNewswire/ -- Creative
entrepreneur and agency veteran, Keith
Cartwright, a co-founder of SATURDAY MORNING, has
launched CARTWRIGHT, a new agency designed to work with brands who
want a more direct relationship with agency leadership, and seek a
creative product built to stand out in today's attention crazed
economy.
Among the marketers the start-up is already working with are
P&G, Facebook and LVMH Brand Loro Piana. They are also in talks
with several undisclosed clients.
CARTWRIGHT is launching with backing from WPP and will work in
partnership with global creative network, Grey Group. The new model
agency will tap into Grey's international network of talent
and resources to provide fully integrated and curated capabilities
to clients around the world.
"My goal in structuring our agency this way allows us to
maintain the highest level of client interaction and partnership,"
says Cartwright, "While giving us the ability to pull unlimited
resources and scale globally as needed."
Named to Adweek's 50 Most Creative, the former 72&Sunny ECD,
has experience building his own successful agency, having launched
Union Made Creative in 2012 working with Nike, Lego, G&E and
others before being acquired by BSSP in 2016, where he became an
ECD.
"If there's one consistent theme today amongst our clients, it's
that they want new models that provide supreme flexibility relative
to how they work, and the closer they get to the actual creative
minds the better. CARTWRIGHT is another example of how putting
creative leaders at the top delivers on what matters most to
clients," says Michael Houston,
Worldwide CEO Grey Group.
Keith will also continue as Co-founder of SATURDAY MORNING.
A non-profit creative collective founded by ad executives in 2016
who came together to create ideas that bring awareness to and shift
perceptions on racial bias, and injustice. Since their
inception, SATURDAY MORNING has worked with Spotify,
Twitter and P&G. Their most recent effort for P&G, "The
Look," debuted last year in Cannes
and was recognized by Adweek as one of the top 20 ads of 2019, and
Ad Age's 20 strongest Brand ideas of 2019. It also was on
Creativity's top 10 list for 6 months straight.
"Advertising hasn't lost its way or become irrelevant. In fact,
our business is now more important and necessary than ever
before. We take in more information in a day than our parents
did in a lifetime. People aren't sitting around waiting on
your ad to come out. This requires a different type of
creativity," Cartwright said. "Creativity has to be bold and
audacious in order for you to pay attention, inspire you to share
and entice you to want more."
CARTWRIGHT has opened its doors on the famed Abbot Kinney
Boulevard in Venice California,
a place where creativity, culture and the new economy have
merged in Southern California.
About Cartwright
Founded in 2020, Cartwright is a new model marketing agency that
is built to navigate and guide brands to build authentic
connections with consumers. It is backed by WPP and will work in
partnership with global creative network, Grey Group. The agency
was founded by highly recognized creative executive Keith Carwright, co-founder of SATURDAY MORNING
and former ECD at 72& Sunny and Butler Shine Stern &
Partners. In 2016 Keith was named by Adweek as one of the 50
top Creatives and by Campaign Magazine as top 10 Most
Influential People in Advertising.
Keith was previously the CCO and Founder of Union Made Creative
garnering awards and attention throughout its client roster,
including Nike, GE, and Lego. As co-founder of SATURDAY MORNING,
Keith has helped lead the group's award winning 'The Look,' an
initiative created with Procter & Gamble to raise awareness of
racial bias and Cannes award
winning "Peace Brief's" a line of underwear designed to bring
understanding between the police and the community they serve.
Prior to UNION Keith was SVP GCD at the Martin Agency and Global
CD at Wieden+Kennedy, where he led the Jordan Brand, Nike Canada, and Nike New York.
Keith is on the board of the One Club and has been recognized by
every major awards organization in his field.
About Grey Group
Grey Group ranks among the largest global communications
companies and includes Grey, its worldwide advertising network. Its
parent company is WPP (NYSE: WPP). Under the banner of "Grey
Famously Effective Since 1917," the agency serves a blue-chip
roster of many of the world's best-known companies.
Contact:
Owen Dougherty,
owen.dougherty@grey.com
Toni Lee, 203-246-7514,
toni@tonileepr.com
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SOURCE Grey Group