WPP Named a Leader Among Adobe Implementation Service Providers
26 June 2020 - 1:09AM
Business Wire
WPP (NYSE:WPP) has been named a Leader among Adobe
Implementation Service Providers by Forrester Research, Inc., out
of a field of the 12 most significant service providers invited to
participate in the study. The report identifies that “Design and
consulting capabilities, combined with expertise on Adobe’s growing
product suite, differentiate the Leaders from the pack.”
The report, The Forrester Wave™: Adobe Implementation Services,
Q2 2020, assessed providers against 24 criteria spanning three
categories: Current Offering, Strategy, and Market Presence. Among
these categories, WPP received the highest scores possible in 12
criteria, including the strong partner ecosystem, Americas
presence, EMEA presence, and Asian Pacific presence, as well as in
the “number of Adobe clients” criterion and in the Marketo Engage
Capabilities, Adobe Commerce Cloud/Magento Capabilities, Adobe
Advertising Cloud Capabilities, and Operations Capabilities
criteria.
In the report, Forrester notes, “WPP excels at strategy,
technology, and creativity.” It goes on to state, “Clients like its
partnership, client commitment, honesty, transparency, and
intellectual integrity. WPP is a good fit for companies seeking
large-scale global Adobe implementation and focusing on creative
execution….”
Mark Read, CEO of WPP, said: “We’re delighted to be
recognised as a global leader for the implementation and management
of Adobe’s experience technology. From our perspective, it’s
further confirmation that we’re making the right investments in
marketing technology capability across our business and testament
to the effectiveness of our strategy of delivering creative
transformation for our clients.”
Stephan Pretorius, WPP’s Chief Technology Officer, said:
“Our agencies blend creativity and technology to deliver
exceptional customer experience for our clients every day. We
believe that as we build on our longstanding Adobe partnership,
this report is a great acknowledgement of our agencies’ expertise
in using Adobe products to help clients overcome their most complex
marketing challenges."
For more information and to download a full copy of the report,
click here.
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
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Further information Martina Suess martina.suess@wpp.com
+1 917 456 5049
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