New campaign encourages people to 'Be a
Helper' by supporting pets in local communities
NEW
YORK, Oct. 12, 2022 /PRNewswire/ -- The Ad
Council, the Humane Society of the United
States and Maddie's Fund® have launched "Pets and
People Together," a new, fully integrated public service
announcement (PSA) campaign to inspire pet lovers everywhere to
#BeAHelper. Ninety-seven percent of pet owners consider their pet
to be a member of the family. At any given time, anyone may
experience a crisis that can temporarily impact their ability to
care for their pets.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9094551-ad-council-humane-society-us-maddies-fund-pets-and-people-together-psa/
Pets and People Together highlights that the best place for pets
is with their people. Communities have a vital role to play in
preserving the human-pet bond. People who understand the value of
pets in our everyday lives may not be aware of the ways they can
help keep pets and people together. This includes reuniting lost
pets with their owners, donating pet supplies or funds for owners
in need, or offering short- or long-term fostering. These actions
ensure both pets and people are able to continue to benefit from
the unique and powerful connection they share.
"We are incredibly excited for this new campaign. If the last
few years have taught us anything, it's the vital role our pets
play in our health, happiness and well-being, and how amazing it is
when our community comes together," said Mary Ippoliti-Smith, Executive Leadership Team
at Maddie's Fund. "Keeping families together is more important than
ever, and we all have the opportunity to help make this
happen."
The three new video PSAs feature touching stories about
individuals and their pets. "Magic Hour" is a heartwarming film
showing how the small act of donating pet supplies to families in
need can bring joy to pet owners and their pets. The second film,
"Muse," unveils how financial donations from "helpers" can keep
pets and people together through unexpected hardship. The third and
final inspiring work, "Foster," dives into the benefits of
short-term foster care by neighbors or friends and how it can make
a huge impact.
"Everyone deserves the opportunity to experience the
unconditional love and meaningful relationship a pet offers," said
Kitty Block, President and CEO of
the Humane Society of the United
States. "Our new Pets and People Together campaign
highlights that each of us has a role to play in our community to
help ensure that families and their beloved pets stay
together."
"Pets and People Together showcases the important role that
community can play in keeping pets and people together. Everyday
people can take actions both big and small to help ensure families
with pets can stay together, even in the face of financial or
medical hardships, or if a pet gets separated from their family,"
said Heidi Arthur, Chief Campaign
Development Officer at Ad Council. "We've proven countless times
that when the Ad Council partners with the Humane Society of
the United States and Maddie's
Fund, we can change an issue for the better. We're proud of our
continued partnership with these two impactful organizations."
In 2009, the Ad Council, in collaboration with the Humane
Society of the United States and
Maddie's Fund, launched the Shelter Pet Project with the goal of
encouraging pet adoption from local shelters. Since its launch, the
Shelter Pet Project has helped more than 3 million people search
for pets available for adoption near them. The success of the
campaign over the years has given rise to a new opportunity to help
inform audiences about a variety of other ways they can support
both pets and people in their community.
The work was created pro bono by creative agency Wunderman
Thompson, which donated its services to develop the strategy and
create the PSAs. In addition to television PSAs, the campaign
features print, digital, out-of-home and radio PSAs. The PSAs drive
to a fresh, resource-packed website, PetsandPeopleTogether.org,
developed in partnership with digital agency Viget.
"Though not everyone can adopt a pet, everyone can be a helper,"
said Melissa Krimm, Group Business
Director at Wunderman Thompson. "Whether dropping off a bag of
kibble at your local food pantry or donating to a veterinary fund,
every bit of kindness counts. It takes a village to raise a
pet."
People who want to positively impact their community are
encouraged to visit PetsAndPeopleTogether.org, where they can learn
valuable information including how to foster a pet for a friend,
neighbor or family member; how to donate toward the cost of a pet's
veterinary care and what to do when you find or lose a pet. Follow
Pets and People Together on Facebook, Twitter and Instagram to
learn more. Individuals can also use the hashtag #BeAHelper to
share what they are doing in their communities to help keep pets
and people together.
About the Ad Council
The Ad Council has a long history of creating life-saving public
service communications in times of national crisis, starting in the
organization's earliest days during World War II to September 11th and natural disasters like
Hurricane Katrina and Hurricane Sandy and, most recently, leading
the industry's response to the COVID-19 pandemic. Its deep
relationships with media outlets, the creative community, issue
experts and government leaders make the organization uniquely
poised to quickly distribute life-saving impactful information to
millions of Americans.
The Ad Council is where creativity and causes converge. The
non-profit organization brings together the most creative minds in
advertising, media, technology and marketing to address many of the
nation's most important causes. The Ad Council has created many of
the most iconic campaigns in advertising history. Friends Don't Let
Friends Drive Drunk. Smokey Bear.
Love Has No Labels.
The Ad Council's innovative social impact campaigns raise
awareness, inspire action and save lives. To learn more,
visit AdCouncil.org, follow the Ad Council's communities
on Facebook and Twitter, and view the creative
on YouTube.
About the Humane Society of the
United States
We fight the big fights to end
suffering for all animals. Together with millions of supporters,
the Humane Society of the United
States takes on puppy mills, factory farms, the fur trade,
trophy hunting, animal cosmetics testing and other cruel
industries. Through our rescue, response and sanctuary work, as
well as other direct services, we help thousands of animals in need
every year. We fight all forms of animal cruelty to achieve the
vision behind our name: a humane society.
Learn more about our work at humanesociety.org. Subscribe to
Kitty Block's blog, A Humane World.
Follow the HSUS Media Relations department on Twitter. Read the
award-winning All Animals magazine. Listen to the Humane Voices
Podcast.
About Maddie's Fund®
Maddie's Fund® is a family foundation established in 1994 by
Dave and Cheryl Duffield and is the
fulfillment of a promise to their inspirational dog,
Maddie. She provided them much joy for over ten years and continues
to inspire them today.
The Foundation has awarded over $265
million in grants toward increased community collaborations
and live outcomes, pioneering shelter medicine education and
establishing foster care as a standard across the U.S. Maddie's
Fund proudly offers the industry a national voice, important
funding opportunities for bold ideas, learning resources and access
to collaborate and share innovative solutions.
The Foundation invests its resources in a commitment to keeping
pets and people together, creating a safety net of care for animals
in need and operating within a culture of inclusiveness and
humility.
#ThanksToMaddie
About Wunderman Thompson
At Wunderman Thompson we
exist to inspire growth for ambitious brands.
Part creative agency, part consultancy and part
technology company, our experts provide end-to-end
capabilities at a global scale to deliver inspiration across the
entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our
people bring together creative storytelling, diverse perspectives,
inclusive thinking, and highly specialized vertical capabilities,
to drive growth for our clients. We offer
deep expertise across the entire customer journey,
including communications, commerce, consultancy, CRM, CX, data,
production, and technology.
In 2020, Wunderman Thompson launched Inspire, a proprietary
global platform that explores what makes brands inspiring and what
inspires consumers. Rooted in a rigorous, multidimensional
research methodology, the platform identifies the qualities a
brand must embody, the narratives it should weave, and the
experiences it can design in order to spark people's inspiration
and culminates in an annual list of the Inspire Score Top 100 Most
Inspiring Brands in the World.
Wunderman Thompson is a WPP agency (NYSE:
WPP).
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SOURCE Ad Council