WPP announces its first Campus in Brazil
08 November 2022 - 1:24AM
Business Wire
The Campus in Vila Leopoldina, São Paulo
will bring together 7,000 WPP people
WPP (NYSE: WPP) is to create its first Campus in Brazil,
bringing together the company’s 26 agencies and 7,000 people under
one roof.
The WPP Campus in São Paulo is designed to meet the evolving
needs of hybrid working and will enable greater innovation,
creativity and collaboration between agencies, clients and
partners.
The new building is a pioneering architectural concept devised
by Brazilian architect Gustavo Utrabo that integrates
sustainability, the local community and its natural surroundings.
The 20,000m2 plot is located in Vila Leopoldina, a neighbourhood
that has attracted start-ups and high-growth companies and is
emerging as a creative hub in São Paulo. The construction is due
for completion at the beginning of 2025.
Mark Read, CEO of WPP, said: “WPP’s São Paulo Campus will
provide innovative spaces for increased collaboration and will act
as a catalyst for world-class work in Brazil. With people and
nature integrated into the heart of its design, our aim is for the
space to be the creative destination within the city for our
clients and the country’s most talented people.”
Stefano Zunino, WPP’s Country Manager for Brazil, said:
“The new Campus is a milestone for WPP’s operations in Brazil. The
space is designed to promote greater synergy and collaboration
between our people, companies and the community, stimulating
creativity and the development of innovative solutions for clients.
This unique architectural project puts sustainability and wellbeing
at its focus, addressing the evolving definitions and demands of
the modern workplace.”
Embedding the Campus in the community
The São Paulo Campus project started in 2019 and was launched
with an open competition to create a truly unprecedented workspace
for the city. BDG architecture + design, owned by WPP, will lead
the interior design of the Campus, complementing Utrabo’s unique
architectural proposal.
Gustavo Utrabo, the architect, said: “The building's
concept is inspired by the location where the Tietê and Pinheiros
rivers meet, and the relationship between these rivers and the
city's inhabitants – between man and nature – and how this
relationship can be rethought in a way that respects the local
environment and its inhabitants.”
The five floors will be connected by walkways and staircases
that will lead to large spaces and galleries connected to external
areas, featuring collaborative workspaces on the balconies and
terraces. In addition to an auditorium, the ground floor will be
open to the public and will feature shops, cafés, restaurants and a
large green area. The Campus will also have several other services
available to WPP’s teams such as a gym.
The landscaping project was developed by the architect Raul
Pereira and will incorporate more than 110 species of plants
and trees native to the Atlantic Forest, reflecting the rich
biodiversity of Brazil in the Campus’ more than 7,000m² of garden
space.
In keeping with WPP’s commitment to achieve net zero across its
operations by 2025, the building will seek the LEED Gold
Certification for sustainability and will count on solar panels
distributed on the Campus’ roof to power the structure with green
energy.
The new space in São Paulo forms part of WPP’s global Campus
strategy which will see over 65 Campuses around the world opened by
2025. When opened, the company’s first Campus in Brazil will join
recently opened Campuses in Toronto, Prague, Milan, Detroit and
London.
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221107005712/en/
Further information: João Sugahara, Ideal
joao.sugahara@idealhks.com Tatiana Americano, Ideal
tatiana.americano@ideal.pr
Louise Lacourarie, WPP +44 (0)20 7282 4600 / +44 (0) 7741 360931
louise.lacouraire@wpp.com
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