Western Union Launches First Concept Store in Morocco
26 June 2024 - 6:00PM
Business Wire
- Western Union opens first concept store in Morocco in
collaboration with Cash Plus
- The store builds on Western Union’s global ‘Evolve
2025’ strategy to offer customers dedicated locations and
experiences for money movement
Western Union today launched its first “concept store” in
Morocco, in collaboration with Cash Plus. Located in the satellite
city of Errahma, the store offers a unique, Western Union-branded
experience to customers as they send and receive money
internationally. The launch also makes it the first Western Union
concept store to open in Africa. It marks a significant milestone
in the Company’s ‘Evolve 2025’ strategy for the country and the
continent.
“We are thrilled to launch our first concept store in Africa -
right here in Morocco,” said Mohamed Touhami el Ouazzani, Regional
Vice President of Africa, Western Union. “The country and the wider
continent play a crucial role in our growth strategy thanks to
their dynamic markets and significant remittance flows. Morocco is
a major inbound market in Africa, with loved ones receiving
international money transfers from all over the world, including
the United States, France, Spain, Italy, the United Arab Emirates
and the Kingdom of Saudi Arabia. We are delighted to launch this
store in collaboration with Cash Plus, bringing customers a new
level of convenience, support and accessibility.”
Morocco is a pivotal hub for remittances. In 2023, the country
received approximately USD 12 billion in inflows, making it the
third largest inbound market in Africa. These funds represent a
vital source of income for many Moroccan families and are a
critical component in the foundation of the country's economy.
Remittances contribute approximately 8% to Morocco’s GDP.
Driving financial inclusion through even greater
accessibility
The launch is a testament to Western Union’s dedication to
investing in Morocco and Africa’s markets, with the ambition of
improving financial accessibility and inclusion for all. Designed
to offer seamless access to a comprehensive range of services in
high customer-traffic locations, they ensure customers have access
to dedicated service representatives offering personalized
assistance and guidance.
“We are excited to expand our collaboration with Western Union
to bring this unique concept store to Morocco, redefining the money
transfer experience,” said Hazim Sebatta, CEO, Cash Plus. “Our
collaboration with Western Union aims to provide exceptional
service to customers, transforming the way they send and receive
money and empowering them with greater convenience, efficiency and
reliability.”
Concept stores support one pillar of the Company’s ‘Evolve 2025’
strategy: to leverage its retail business as a gateway to Western
Union. These high-impact stores build on the strong foundations
Western Union has with its customers. Today, there are more than
200 of these locations worldwide. Its forward-thinking approach and
customer-centric design sets a new standard, providing customers
with modern, streamlined, and dedicated experiences for their
international money transfer needs.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping
people around the world who aspire to build financial futures for
themselves, their loved ones and their communities. Our leading
cross-border, cross-currency money movement, payments and digital
financial services empower consumers, businesses, financial
institutions and governments—across more than 200 countries and
territories and over 130 currencies—to connect with billions of
bank accounts, millions of digital wallets and cards, and a global
footprint of hundreds of thousands of retail locations. Our goal is
to offer accessible financial services that help people and
communities prosper. For more information, visit
www.westernunion.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626100629/en/
Media contacts: Saadia McGlinchey
saadia.mcglinchey@wu.com
Karen Santos karen.santos2@westernunion.com
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