XA Chosen as the Event Production Agency of Record for the 2006 McDonald's All American Game CHICAGO, April 28 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that it has been selected as event production agency of record for the 2006 McDonald's All American Game. On March 29, the McDonald's All American Game will bring the top high school basketball talent in the nation to San Diego, CA. These 48 future NCAA, NBA and WNBA superstars will rely on years of practice and natural talent as they tip off the 29th annual Boys Game and the fifth annual Girls Game. Every athlete who participates in the McDonald's All American Game visits the host city's local Ronald McDonald House Charities(R) (RMHC(R)) chapter. A portion of the proceeds from the Game will benefit the local Ronald McDonald House Charities initiatives. Previous beneficiaries of McDonald's All American Games include Sickle Cell Anemia Research, the United Negro College Fund and many other local children's charities. Nearly $4 million has been raised since the Game was first played in 1978. Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005) About McDonald's Corporation McDonald's is the world's leading foodservice retailer, with more than 30,000 restaurants serving over 47 million people each day. Approximately 70 percent of McDonald's U.S. restaurants are owned and operated by independent local businessmen and women. About XA XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Amanda Puck XA 312-239-2370 Investors Art Batson, President Arthur Douglas and Associates 407-478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, +1-312-239-2370, , or Investors, Art Batson, President of Arthur Douglas and Associates, +1-407-478-1120 Web site: http://www.expagency.com/

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