XA Produces a Celebration of Brilliant Mouths Press Event Hosted by Gen Art and Rembrandt Wednesday, December 6, 2006
06 December 2006 - 10:00PM
PR Newswire (US)
NEW YORK, Dec. 6 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by GEN ART
and REMBRANDT as the event production agency for their Brilliant
Mouths press event taking place at Sky Studios in Manhattan on
Wednesday, December 6, 2006. As the production company, XA will
work with Gen Art to design and manage all required elements of the
editor's event to create a highly stylized and integrated program.
The event will consist of 4 separate editor gatherings, with 15
guests at each sitting where they will learn about new Rembrandt
packaging and product line. XA will design the venue to showcase
Rembrandt's new brand image, which is a predominately black and
white look. Adorning the stark white walls of the main gallery will
be large mounted black and white images of diverse "Brilliant
Mouths" -- including Spike Lee, Jon Stewart, Ella Fitzgerald, Maya
Angelou, & Oprah Winfrey. An audible video montage of
"Brilliant Mouths" that features speeches from JFK, Andy Warhol,
Rosa Parks & Albert Einstein will also serve to entertain
guests in the main gallery. Joe Wagner, CEO of XA, states, "We are
thrilled to have a relationship with Gen Art and Rembrandt. We are
proud that XA will be given the opportunity to showcase our
production capabilities to support the Rembrandt brand during their
important press event." Marketers spent an estimated $171 billion
in event marketing in 2005, up 3% from the previous year. In
addition, 96% of marketing executives reported that they use events
in their marketing mix according to PROMO's survey of event
marketing executives. (Source: PROMO Magazine, April 2006) About
Gen Art Gen Art is the leading arts and entertainment organization
dedicated to showcasing emerging fashion designers, filmmakers,
musicians and visual artists. With offices in New York, Los
Angeles, Chicago, Miami and San Francisco Gen Art produces over 100
events annually ranging from a week-long film festival to massive
star-studded fashion shows, DJ competitions, art exhibitions,
multi-media events and much, much more. Gen Art strives to provide
access to the film, fashion, art and music worlds for those who are
interested in these areas, but often are intimidated and made to
feel unwelcome by the exclusive nature of these art / entertainment
realms. About XA XA is a holding company for several wholly-owned
subsidiaries, one of which is The Experiential Agency, Inc., an
Illinois corporation. The Experiential Agency, Inc. has offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World."
Forward-Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Shipp XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
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