XA Subsidiary Produces the 2007 UNICEF Snowflake Lighting Ceremony Saturday, November 17, 2007
17 November 2007 - 10:08AM
PR Newswire (US)
NEW YORK, Nov. 16 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly owned subsidiary,
The Experiential Agency, Inc., has been selected by UNICEF as the
event production agency for their annual UNICEF Snowflake Lighting
Ceremony hosted by Russell Simmons and sponsored by Tiffany &
Co. and Hallmark Cards, Inc. The event will take place in Manhattan
at the intersection of 57th Street and 5th Avenue, November 17,
2007, starting at 6:20 PM. As the production team of record, XA
through its wholly owned subsidiary, The Experiential Agency, Inc.,
will produce, design and develop the outdoor event to create a
highly stylized and integrated ceremony. The evening's celebration
will begin with a festive recital by the Brooklyn Youth Chorus at
6:30 PM, followed by the lighting ceremony where Russell Simmons
will take the stage and flip the switch to illuminate the UNICEF
Snowflake. Existing as a beacon of hope, peace, and compassion for
children around the world since 1985, the UNICEF Snowflake has
become an iconic fixture in New York City during the holiday
season. It was handcrafted by German lighting designer Ingo Maurer
and is adorned with 16,000 Baccarat crystal prisms. At 23 feet in
diameter, over 28 feet in height and weighing 3,300 pounds, the
UNICEF Snowflake is the largest outdoor chandelier of its kind. Joe
Wagner, CEO of XA, states, "It is an honor to have been chosen by
UNICEF as the production company for their annual event. XA looks
forward to the opportunity to showcase design logistics and
production capabilities in support of such an exciting evening that
helps to kick-off the holiday season." Marketers spent an estimated
$171 billion in event marketing in 2005, up 3% from the previous
year. In addition, 96% of marketing executives reported that they
use events in their marketing mix according to PROMO's survey of
event marketing executives. (Source: PROMO Magazine, April 2006)
About UNICEF For more than 60 years, UNICEF has been the world's
leading international children's organization, working in 156
countries to address the ongoing issues that affect why kids are
dying. UNICEF provides lifesaving nutrition, clean water,
education, protection and emergency response saving more young
lives than any other humanitarian organization in the world. While
millions of children die every year of preventable causes like
dehydration, upper respiratory infections and measles, UNICEF, with
the support of partnering organizations and donors alike, has the
global experience, resources and reach to give children the best
hope of survival. For more information about UNICEF, please visit
http://www.unicefusa.org/. About XA XA is a holding company for
several wholly-owned subsidiaries, one of which is The Experiential
Agency, Inc., an Illinois corporation. The Experiential Agency,
Inc. has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, design and production services. Since 1989, the XA
team has been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British
Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue,
W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA CONTACT: Amanda Puck of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
http://www.unicefusa.org/
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