- Heartwarming new animated spot follows two nutcracker bear
ornaments on their intrepid journey to be
reunited
- Spot features musical talent of Charlotte Cardin covering two classic hits by
Jean-Pierre Ferland and Bryan Adams
MONTREAL, Dec. 7, 2023
/CNW/ - In keeping with tradition, Air Canada is again weaving
festive magic into the hearts of Canadians this year with the
launch of its latest holiday spot. Released today, the 1:30 minute
spot captures the joy of reuniting with loved ones at the most
wonderful time of the year.
"Once upon a Tree" is the story of two button-cute nutcracker
bears who, after a year of being tucked away together, find
themselves on separate sides of the tree. Distraught at the thought
of spending the holidays apart, a series of heroic efforts to
reconnect include zip-lining along a string of lights and
collapsing a gingerbread house. With a little help from Air Canada,
in a dramatic and final leap of faith, the tiny wooden bears
reunite with a heartwarming embrace.
"We continue our tradition of combining whimsical animation with
modern renditions of beloved Canadian songs to tell a story about
being together over the holidays," says Andy Shibata, Vice President, Brand at Air
Canada. "So many of our customers travel great distances and our
Air Canada colleagues all feel a shared sense pride for our role in
these journeys. That is the essence we wanted to capture in this
holiday spot."
Blending the latest CGI technology with hand-painted
brushstrokes, in both the French and English renditions, the
creative storybook-style visuals are perfectly complemented by the
voice of Montréal singer-songwriter Charlotte Cardin, who returns to Air Canada's
holiday campaign for the second year. In addition to recreating the
enchanting 90s hit "Une Chance Qu'on
S'a" by legendary Montreal crooner Jean-Pierre Ferland in the French ad spot, the
four-time Juno Award winner also puts her beautiful new spin on
Bryan Adams' iconic 1991 classic
"Everything I Do (I Do It For You)" in the English spot – bringing
together two of the country's great classics in a new stirring
symphony.
FCB handled strategy and creative, with animation by Hornet,
audio by Cult Nation & OSO. The spot is available in 90, 60, 30
and 15 second cutdowns, and will live on both paid and organic
social media, Air Canada's in-flight entertainment system, and will
also be shown on television and in cinemas across Canada.
Air Canada recently expanded
its award-winning in-flight entertainment offering to include a
selection of holiday films, ensuring customers have even more
comfort to enjoy as they relax onboard. Air Canada will also be offering a holiday dinner
on flights between December 24 and
25, to give customers a taste of home as they travel this
holiday season.
About Air Canada
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network. Air Canada provides
scheduled service directly to more than 180 airports in
Canada, the United States and Internationally on six
continents. It holds a Four-Star ranking from Skytrax. Air
Canada's Aeroplan program is
Canada's premier travel loyalty
program, where members can earn or redeem points on the world's
largest airline partner network of 45 airlines, plus through an
extensive range of merchandise, hotel and car rental partners. Its
freight division, Air Canada Cargo, provides air freight lift and
connectivity to hundreds of destinations across six continents
using Air Canada's passenger and freighter aircraft. Air
Canada aims to achieve an
ambitious net zero emissions goal from all global operations by
2050. Air Canada shares are publicly traded on the TSX in
Canada and the OTCQX in the
US.
Internet: aircanada.com/media
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