Sobeys Inc. celebrates the 2018 Summer Games with
personality partnership, employee volunteering, cheer squad
brigades, athlete square, rally racers, fan busses and host of
cheer worthy events!
STELLARTON, NS, July 30, 2018 /CNW/ - Sobeys Inc. is thrilled to
be co-sponsor of the Special Olympics Canada 2018 Summer
Games in Antigonish, Nova Scotia
from July 31-August 4. This, first of
its kind, sponsorship includes $250,000 in financial support and in-kind
contributions to Special Olympics Canada.
"We are thrilled to be part of this year's Special Olympics
Canada 2018 Summer Games and are continuously inspired by the hard
work and dedication of Special Olympics athletes," said Michael
Medline, President and CEO, Sobeys Inc. "We at Sobeys are the
biggest fans of Special Olympics – incredibly proud of our Sobeys
teammates who are also Special Olympics athletes, delighted to have
created the only nutrition program of its kind in the Special
Olympics movement, and humbled to have the opportunity to be
co-presenting sponsor of the Special Olympics 2018 Summer
Games."
Sobeys Inc. will provide thousands of healthy snacks and meals
to fuel athletes, coaches and volunteers during the games. Sobeys
employees will also be at the games cheering on incredible Special
Olympic athletes.
To highlight our enthusiastic participation in the games, we've
partnered with super fan Cameron
Hughes to cheer on the athletes and celebrate alongside
Sobeys employees. Cameron has entertained nearly 10 million fans
across North America in stadiums
and arenas of all sizes with the goal of igniting their inner
passion. His infectious energy is a great addition to kick off the
Special Olympics Canada 2018 Summer Games.
"We're excited to be the Special Olympics biggest fans at the
2018 National Summer Games," said Renée Hopfner, Director of
Corporate Social Responsibility, Sobeys Inc. "We continue to be
inspired by the athletes as they train hard and prepare for their
events and can't wait to support them onsite by fueling their
performance with great food and cheering on our fellow Canadians
and Sobeys employees."
Leading up to the games, Sobeys brought together dieticians,
athletes, volunteers, and caregivers to deliver Better Food
Nutrition Sessions. Over 100 Sobeys office employees showed their
passion for better food by volunteering their time to lead these
sessions that teach Special Olympics athletes how to incorporate
easy and nutritious recipes into their everyday lives.
Sobeys also profiled the unique stories of athletes, their
families, employees, volunteers, and coaches from across the
country on Instagram @SobeysSpecialOlympics to build excitement and
show support.
About Sobeys Inc.
Proudly Canadian, with headquarters
in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians since 1907. A
wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A),
Sobeys owns or franchises approximately 1,500 stores in all 10
provinces under retail banners that include Sobeys, Safeway, IGA,
Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well
as more than 350 retail fuel locations. Sobeys, its franchisees,
and affiliates employ more than 120,000 people. More information on
Sobeys Inc. can be found at www.sobeyscorporate.com.
About Special Olympics Canada Summer Games (July 31–August 4,
2018)
The Special Olympics Canada Summer Games is a national
sporting event for competitive athletes with intellectual
disabilities. Antigonish, Nova
Scotia, will host the Special Olympics Canada 2018 Summer
Games. There are nine sports featured at the Games: athletics,
basketball, bocce, golf, rhythmic gymnastics, powerlifting, soccer,
softball, and swimming. It is expected that over 3,000 spectators
will be on site to experience the Games, in addition to over 900
athletes, 290 coaches, officials and mission staff, and 600
volunteers.
SOURCE Sobeys Inc.