MONTREAL, Feb. 9, 2018 /CNW/ - RBC announced today a
partnership with La Voix. RBC, as a key partner of La
Voix, is enabling the winner to envision his/her Someday by
being the proud partner of the grand prize of $50 000. La
Voix and RBC are both dedicated to helping to make Somedays
happen and understand the hard work and dedication it takes to make
your dreams come true.
The partnership kicks off on Sunday,
February 11 at 7 p.m., on TVA.
The flagship show, which brings together an average of 2.5 million
viewers, is in its sixth season and more than ever talent will be
at the rendezvous.
La Voix is the single most watched show on Quebec television with over 57 per cent market
share. It is also the most popular version of The Voice on
the planet. The hit show La Voix has been inspiring
Quebecers to reach for their goals by sharing what it takes to rise
to the top. "We are thrilled RBC has chosen to partner
with La Voix, the ideal venue to connect with
Quebecers," noted Donald Lizotte,
Executive Vice-President, Advertising Network, Quebecor, and
Vice-President Sales and Media Creativity, TVA Group. "La
Voix represents more than great ratings and large audiences:
our viewership has a deep emotional attachment and we are proud to
join forces with a community builder like RBC. It's a perfect fit
for La Voix."
The partnership comes at a great time for RBC. With the new
music platform, RBCxMusic, RBC knows the importance of connecting
audiences to music and artists they love. "Music is a universal
language that connects people of all ages and interests, and La
Voix has been very successful in engaging audiences,"
said Mary DePaoli, Executive Vice-President and Chief
Marketing Officer, RBC.
Don't miss the La Voix kick off on Sunday February 11 at 7
p.m. on TVA!
About TVA Group
TVA Group Inc. is a communications
company engaged in the broadcasting, film and audiovisual
production, and magazine publishing industries. TVA Group Inc. is
the largest broadcaster of French-language entertainment,
information and public affairs programming, in North America, and one of the largest private
production companies. TVA Group is also a leading publisher of
French-language magazines and publishes some of Canada's most popular English-language titles.
The Corporation's Class B shares are listed on the Toronto Stock
Exchange under the ticker symbol TVA.B.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 80,000+ employees who bring
our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 16 million clients in Canada, the U.S. and 35 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at
http://www.rbc.com/community-sustainability/.
SOURCE RBC