KITCHENER, ON, March 3,
2023 /CNW/ -
HIGHLIGHTS:
- Waterloo Brewing is releasing two new products, Waterloo Guava
Lime Radler and a new installment of the Waterloo Signature Series
Premium Collection featuring three intriguing new flavours:
Waterloo Saison, Waterloo Passionfruit Wheat and Waterloo
Grapefruit Hibiscus IPA
- Both products will be available at the LCBO, The Beer Store,
select grocers and The Waterloo Brewing Beer Store
Celebrate the start of a new season with Waterloo Brewing's two
new offerings this spring: Waterloo Guava Lime Radler and a new
release of the award-winning Waterloo Signature Series Premium
Collection.
Waterloo Guava Lime Radler is bursting with bright citrus
flavour and a delicious tropical guava aroma. This seasonal sipper
is tart, sweet and refreshing all at once – and at only 2.5% you'll
have no problem reaching for another. It is the perfect addition to
the already juicy lineup of Waterloo Radlers – featuring Waterloo
Tart Cherry Radler and classic Waterloo Grapefruit Radler.
Additionally, the newest release of the Waterloo Signature
Series Premium Collection features two cans of each new beer:
Waterloo Saison, Waterloo Passionfruit Wheat and Waterloo
Grapefruit Hibiscus IPA. The new Waterloo Saison is true to style –
slightly dry with subtle hints of clove. Waterloo Passionfruit
Wheat blends bright aromas and tart flavours of tropical
passionfruit juice. Finally, juicy grapefruit meets floral hibiscus
tea in Waterloo Grapefruit Hibiscus IPA to create a perfectly
balanced IPA. This new 6-pack is the perfect crowd pleaser with
something for everyone!
"Our Waterloo Signature Series Premium Collection has been
recognized in the past by both the Canadian Brewing Awards and the
Ontario Brewing Awards," said Trish
Benne, Director of Brewing and Blending for Waterloo
Brewing. "With this series comes an incredible opportunity for our
team of talented brewers to flex their creativity and innovation.
We are incredibly excited to be releasing this new collection!"
As Ontario's first craft
brewery, Waterloo Brewing is a leader when it comes to quality,
taste and innovation. Their portfolio includes a wide array of
styles and flavours, which will become more diverse with these
delicious new additions.
"Waterloo Radlers have always been a fan favourite," said
Kim Mannerow, Director of Marketing
for Waterloo Brewing. "The Waterloo Signature Series Premium
Collection, although still a relatively new series, has been very
well received. We're thrilled to extend both our line of radlers
and Signature Series this spring!"
Both products became available at The Waterloo Brewing Beer
Store, The Beer Store and select grocers at the end of February,
and will be hitting the shelves of the LCBO at the end of March –
just in time for spring!
About Waterloo Brewing
Waterloo Brewing is Ontario's
largest Canadian-owned brewery. The Company is a regional brewer of
award-winning premium quality and value beers and is officially
certified under the Global Food Safety Standard, one of the highest
and most internationally recognized standards for safe food
production. Founded in 1984, Waterloo Brewing Ltd. was the first
craft brewery to start up in Ontario and is credited with pioneering the
present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its
Waterloo premium craft beers with the popular Laker brand. In 2011,
Waterloo Brewing purchased the Canadian rights to Seagram Coolers
and in 2015, secured the exclusive Canadian rights to both
LandShark® and Margaritaville®. In addition, Waterloo Brewing
utilizes its leading-edge brewing, blending, and packaging
capabilities to provide an extensive array of contract
manufacturing services in beer, coolers, and ciders. Waterloo
Brewing trades on the TSX under the symbol WBR. Visit us at
www.WaterlooBrewing.com.
Forward-Looking Statements
All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of
forward-looking terminology such as "may", "will", "expect",
"intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar
terminology, and include statements with respect to the estimated
revenue per year. Although the Company believes that the
expectations and assumptions reflected in these forward-looking
statements are reasonable, undue reliance should not be placed on
these forward-looking statements, which are not guarantees and are
subject to certain risks, uncertainties, and assumptions, which may
cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking
statements, including the statement of estimated revenue, are based
on, among other things, the following material factors and
assumptions: no early termination of the agreement, no material
change in consumer preferences, input costs for blending and
packaging materials, competitive activity, and regulatory
environment, and no material supply, cost or quality control issues
with vendors. The forward-looking statements included in this
press release are made only at the date of this press release and,
except as required by applicable securities laws, the Company does
not undertake to publicly update such forward-looking statements to
reflect new information, future events or otherwise.
SOURCE Waterloo Brewing Ltd.
