- A
tailored, comprehensive onboarding program, enables marketers to
embrace Self-Serve programmatic -
TORONTO and NEW
YORK, Aug.
3, 2016 /CNW/ - AcuityAds Inc., the technology company that
enables marketers to connect intelligently with their most
meaningful audiences through digital media, today unveiled an
industry-first programmatic service model, the AcuityAds Hybrid
Program. The Hybrid Program provides tailored, comprehensive
onboarding that tackles the issue of programmatic education head-on
taking marketers from a Full-Serve model to confidently managing
their own campaigns on AcuityAds' Self-Serve programmatic
platform.
AcuityAds' Hybrid Program was created for marketers who are
looking for the control and transparency of an in-house
programmatic solution, but who struggle with system complexity and
a lack of sufficient guidance from existing programmatic providers.
To tackle this, the Hybrid Program builds custom training programs
that typically last between three and six months. The AcuityAds
team works side-by-side with marketers to enable them to reach a
state of total independence and confidence in the management of
their own digital campaigns on Acuity's Self-Serve programmatic
platform.
Through AcuityAds' Hybrid Program, marketers not only receive
the training required, but they can also count on dedicated support
for campaign set-up, optimization and maintenance. This means that
while their team learns the ropes of a Self-Serve programmatic
platform, existing digital campaigns can continue to be executed
flawlessly, driving value and results for marketers without
interruption.
Calgary-based independent media
sales office, WTR Media created a custom training program for their
clients utilizing the Hybrid Program, with the team at AcuityAds.
The Hybrid Program allowed WTR Media to effectively transition
their retail customers off of the Full-Serve solution and they are
now successfully operating under the Self-Serve model.
"Our team was new to programmatic marketing when we first
started with AcuityAds as a Full-Serve client," said Linda Samletzki, President at WTR Media. "We
sought to become competent executing our digital campaigns for
existing Retail clients using Acuity's platform. Throughout our
journey to Self-Serve we received comprehensive training and
reliable support from the Acuity team. It took some time to achieve
a feeling of confidence at the Self-Serve level and we were
relieved that our (AcuityAds) support rep was there to guide us
along the way."
"Many technology solutions providers simply hand over the keys
to the buyer without the onboarding and guidance that marketers
need to succeed," said Tal Hayek,
founder and CEO at AcuityAds. "The AcuityAds Hybrid Program takes a
fresh approach to customer onboarding, bridging the gap between the
existing offerings to meet marketers where they are on the scale of
programmatic ability. Our comprehensive program will allow
marketers to take control of their own digital media campaigns and
deliver the results they need for business success."
To learn more about how AcuityAds is helping marketers take
control of their digital media campaigns and connect intelligently
with key audiences, please visit www.acuityads.com.
About AcuityAds
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful
audiences through digital media. At the core of its
offerings is a self-serve programmatic marketing
platform, powered by proprietary machine learning
technology. AcuityAds empowers marketers by leveraging its
industry leading advertising campaign solutions with real-time
reporting and analytics, bringing accountability to programmatic
advertising to deliver business results.
AcuityAds is headquartered in Toronto,
Ontario, Canada with sales offices in New York City, Boston, Los
Angeles, San Francisco,
San Diego, Vancouver, Calgary and Montreal. For more
information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.