Immersive Media Corp. Appoints Larry Logan as Chief Marketing Officer
17 September 2009 - 5:22AM
Marketwired
Immersive Media Corp. (TSX-V: IMC), the world leader in 360-degree,
full-motion, interactive video, today announced the appointment of
Larry Logan as chief marketing officer (CMO). Logan, who is based
in the company's Portland, OR office, is tasked with solidifying
Immersive Media's leadership position in spherical mapping and
surveillance, while advancing the company's collaboration with
media, entertainment, sports and brand marketing organizations.
"Immersive Media has been the behind-the-scenes pioneer of
next-generation video technology, enabling everything from 'street
view' mapping for global search engines to unparalleled situational
awareness for military and law enforcement groups," said Logan.
"Yet the possibilities and uses for interactive, 360-degree video
experiences are limitless. As Red Bull, Mercedes-Benz and Armani
Jeans have recently shown, Immersive Media technology can produce
deeper, more engaging entertainment and branding. And we plan to
help more companies capitalize on this immense opportunity."
Logan's background spans film and television marketing, media
production, wireless communications and digital imaging. He is now
responsible for Immersive Media's worldwide marketing efforts,
including branding, product marketing, advertising, corporate
communications, online presence and new media initiatives.
"Larry is a highly respected marketing expert who has advanced
leading global brands such as WebMD and Playboy Enterprises," said
Myles McGovern, president and CEO of Immersive Media. "This new CMO
role is a critical component of our continued growth, particularly
as we bring immersive, online video experiences to consumer brand
marketers as well as entertainment, media and sports
companies."
Prior to joining Immersive Media, Logan was the CMO for
Absorbent Technologies Inc. (ATI), where he established Zeba as the
world's leading brand for growing more food with less water.
Previous positions include vice president of marketing at WebMD,
Inc., vice president and creative director at Playboy Enterprises,
Inc., Chief Marketing Officer at Verde Media, Inc., and director of
brand marketing at Digimarc, Inc.
About Immersive Media Corp.
Immersive Media Corp. is the pioneer and leading provider of
360-degree, full-motion, interactive video experiences. Its
one-of-a-kind geodesic camera and full production services --
including rental equipment, training, filming, post-production and
distribution options -- create high-resolution, immersive video for
a variety of uses. From mapping and exploration to monitoring and
surveillance to branding and entertainment, Immersive Media
customers and agents produce the deepest, most engaging video
experiences possible.
Immersive Media is a publicly traded company that is listed
under the symbol "IMC" on the TSX Venture Exchange. For more
information, please visit www.immersivemedia.com.
© 2009 Immersive Media Corp. All rights reserved. All other
trademarks are the property of their respective owners.
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