ISD iSign Media Solutions Inc

iSIGN Media Solutions Inc. (TSX VENTURE:ISD) ("iSIGN" or the "Company"), has
decided after recent key sales developments and orders, totaling $7.38 million
US over three years, from its major partners AOpen and BlueStar to cancel the
easyAd Group AG transaction previously announced July 21, 2010. 


"Our Board of Directors and management team now believes that it would be in the
best interests of the Company and its shareholders to move forward without the
proposed option agreement," said Alex Romanov, iSIGN's Chief Executive Officer.
"iSIGN is gaining a lot of traction and attention for its unique patent pending
technology and looks forward to deploying the solution to retailers worldwide
with our major partners such as IBM, AOpen, BlueStar and Skipton."


About iSIGN Media

iSIGN is a software developer of location-based interactive proximity solutions
that deliver rich media, permission based messages, free of charge to cell
phones using Bluetooth(R) connectivity. The Company's patent-pending advertising
platform combines the precision of direct marketing and the tracking potential
of the Web to deliver more cost effective and ROI-driven messages and
advertising. iSIGN is based in Richmond Hill, Ontario with R&D and customer
support operations in Vancouver, BC. iSIGN is publicly traded in Toronto (TSX.V)
under the symbol "ISD". Additional information about iSIGN Media can be found at
www.isignmedia.com.


Forward-Looking Statements

This news release includes certain forward-looking statements that are based
upon current expectations, which involve risks and uncertainties associated with
iSIGN's business and the environment in which the business operates. Any
statements contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and similar
expressions to the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect the Company's
current expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations,
including the matters discussed under "Risks and Uncertainties" in the Filing
Statement filed on October 9th, 2009 with the regulatory authorities. The
Company assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those reflected in the
forward-looking statements.


(C) 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks
and trade names are the property of their respective owners.

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