iSIGN Announces That Its IMS 3.0 Software is Capable of Being Embedded Into Cable and Satellite TV Set-Top Boxes
09 November 2010 - 8:48AM
Marketwired
iSIGN Media Solutions Inc. (TSX VENTURE: ISD) ("iSIGN" or the
"Company"), is pleased to announce that its Interactive Marketing
Solution ("IMS") 3.0 software is capable of being embedded into Set
Top Boxes ("STB") used by cable and satellite TV companies, thus
allowing coupons and other communications to be delivered to
consumers in their homes.
iSIGN's IMS technology can be leveraged within STB platforms
supporting satellite, cable and IPTV for delivery of
advertisements, product info, vouchers, etc. that is in sync with
advertisements viewed by users. User's will be able to take content
away from their viewing experience on their phone. This will make
TV advertisements measurable and accountable in real-time to
advertisers and their agencies.
"iSIGN will be the only company capable of delivering messages
in both the digital-out- of-home and in-house markets while
capturing consumer responses and data for analytical purposes in
any language, for worldwide application," stated Alex Romanov,
iSIGN's Chief Executive Officer. "With the combination of our
patent pending software and back-end system, it will be possible
for ads being shown on the TV to be synchronized with the messaging
being broadcast by our software, allowing analytical information to
be available within minutes of a commercial being run. TV stations
would thus have the option up-dating messages being sent by our
software to maximize ad campaign effectiveness."
iSIGN's recent out-of-home pilot tests has demonstrated that our
technology has the lowest cost per confirmed and received message
by viewers. Currently the iSIGN 3.0 solution is an OEM solution to
AOpen America Inc.'s media players and is also distributed by
BlueStar Inc. to its worldwide Value Added Resellers and their
customers.
iSIGN plans to introduce this exclusive and low cost solution to
broadcasters and ad agencies before the end of 2010.
iSIGN will be presenting its IMS 3.0 software at the Customer
Engagement Technology World trade show at the Javits Convention
Centre in New York City on November 10 and 11, 2010. iSIGN will be
a part of the AOpen America booth, number 421.
About iSIGN Media
iSIGN is a software developer of location-based interactive
proximity solutions that deliver rich media, permission based
messages, free of charge to cell phones using Bluetooth®
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
messages and advertising. iSIGN's business partners include AOpen
America Inc., having an OEM agreement for the embedding of its IMS
software in AOpen's digital media players and IBM, as their
Solution Provider, POS All Models. iSIGN's software solutions are
also distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is based in Richmond Hill, Ontario with R&D
and customer support operations in Vancouver, BC. iSIGN is publicly
traded in Toronto (TSX.V) under the symbol "ISD". Additional
information about iSIGN Media can be found at
www.isignmedia.com.
About AOpen
As the pioneers of ultra small form factor (uSFF) components and
customizable platforms, AOpen America, Inc. (http://usa.aopen.com)
remains in the wheelhouse with its strategic alliances, setting the
standard for vertical market solutions via Mini-ITX platforms that
provide open architecture versatility, next-generation technology
and unmatched value through huge energy cost savings and readiness
compliance with ENERGY STAR and EPEAT. While remaining as the true
leader in uSFF components and platforms, AOpen also provides a
complete array of digital signage technologies for streamlined,
end-to-end solutions in consumer-grade environments and provides
scalable technologies ranging from cost-efficient nettop media
players to their Digital Engine™ and XC Mini flagship lines. AOpen
continues to drive Innovation Economy Technology™ (I-ET) in
socially responsible, green IT solutions for offices, homes and
mission-critical applications.
About BlueStar
BlueStar is the leading global distributor of solutions-based
ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID &
Security technology. BlueStar works exclusively with value- added
resellers, providing them with complete solutions and business
development support. The company brings unequaled expertise to the
market, offers award-winning technical support and is an authorized
service center for a growing number of manufacturers. For more
information about BlueStar call 1-800-317-2323 or visit
www.bluestarinc.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN's business and the environment
in which the business operates. Any statements contained herein
that are not statements of historical facts may be deemed to be
forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend",
and similar expressions to the extent they relate to the Company or
its management. The forward-looking statements are not historical
facts, but reflect the Company's current expectations regarding
future results or events. These forward-looking statements are
subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current
expectations, including the matters discussed under "Risks and
Uncertainties" in the Filing Statement filed on October 9th, 2009
with the regulatory authorities. The Company assumes no obligation
to update the forward-looking statements, or to update the reasons
why actual results could differ from those reflected in the
forward-looking statements.
(c) 2010 iSIGN Media Solutions Inc. All Rights Reserved. All
other trademarks and trade names are the property of their
respective owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Solutions Inc. Alex Romanov Chief
Executive Officer (905) 780-6200, ext. 1 alex@isignmedia.com
www.isignmedia.com
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