iSIGN Media Announces Strategic Partnership With Visibility Agency, ThinkInk
15 December 2010 - 11:30PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) is pleased to announce a new strategic partnership with
ThinkInk Communications, LLC ("ThinkInk") to act as iSIGN's public
relations agency of record starting on December 1, 2010.
Chief Marketing Officers and marketers are looking to more
immediate and effective options for reaching consumers and they're
turning to the highly targeted and personal medium of mobile. The
mobile medium has gained tremendous traction and acceptance by both
marketers and consumers over the past 18 months. New developments
in technology have enabled iSIGN to offer its clients
proximity-based mobile marketing messages, which can offer a much
greater conversion rate than traditional forms of advertising, and
even greater than traditional mobile marketing campaigns. As
interest in iSIGN's product continues to grow, the company
recognized the need for a strategic partner to increase awareness
of the importance of proximity- based marketing and of the
company's technology.
"iSIGN is a young, dynamic company with exclusive patent pending
software. We offer a solution that allows advertisers to
communicate with consumers directly through their Bluetooth®
enabled mobile phones and to capture and analyse responses in real
time," said Alex Romanov, iSIGN's Chief Executive Officer. "Now is
the time for us to increase awareness of our company and our
Interactive Media Solution ("IMS") software. ThinkInk's expertise
in the mobile marketing arena and passion for the medium makes
their team a perfect fit."
"iSIGN's IMS software offers marketers an incredible opportunity
to leverage the always- on nature of mobile marketing, combined
with its proximity-based technology to drastically increase the
effectiveness of any campaign," said Vanessa Horwell, Chief
Visibility Officer at ThinkInk and one of Mobile Marketer's Women
to Watch in Mobile for 2010. "We are very excited to be working
with iSIGN, as they are at the forefront of proximity-based
marketing and we recognize their huge contribution to the marketing
industry overall."
ThinkInk will be handling media outreach, conference management
and public relations counsel for iSIGN.
For more information about the partnership or to arrange an
interview with iSIGN or ThinkInk to discuss proximity and mobile
marketing trends for 2011, please contact Vanessa Horwell at
vanessa@thinkinkpr.com or 305.749.5342 x 232.
About ThinkInk
ThinkInk is a specialised public relations firm dedicated to
increasing the visibility of companies in the mobile marketing,
loyalty and advertising industries through earned media strategies.
The company's purpose is to help build reputations and
relationships for its clients, to tell their stories to the world
and to make them visible where it counts most. Headquartered in
Miami with locations in Dallas, Toronto, London and Brisbane,
ThinkInk provides strength by being focused on only several
industries; strong media relationships in key markets; attention to
and quick identification of emerging trends; responsiveness to
changing client, media and market conditions; and a global
perspective from a team of multicultural and multilingual
professionals. More information can be found at
www.thinkinkpr.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television. iSIGN
is based in Richmond Hill, Ontario with R&D and customer
support operations in Vancouver, BC. iSIGN is a business partner of
AOpen America Inc., having an OEM agreement for the embedding of
its IMS software in AOpen's digital media players and IBM, as their
Solution Provider, POS All Models. iSIGN's software solutions are
also distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
530-2481 alex@isignmedia.com www.isignmedia.com
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