iSIGN Media Moves Forward With Its Planned Purchase of One of North America's Largest Digital Signage Networks
04 August 2011 - 2:24AM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) is pleased to confirm the near-term closing of its purchase of
Pinpoint Media Group as originally announced June 24th, 2011. All
terms and conditions are being worked on by both sides to conclude
the transaction and launch the largest DOOH ("DIGITAL OUT OF HOME")
broadcast to mobile phone network in the world.
"This is a ground breaking event in the mobile space and our
business model was further confirmed and validated by the July
27th, 2011 announcement that Deutsche Telekom has purchased a 2,500
digital signage network in a leading European supermarket chain,"
states Alex Romanov, iSIGN's Chief Executive Officer. Pinpoint
Media Group Inc.'s ("Pinpoint") network in Macs and Couche-Tard
convenience stores is more than twice that with 5,600 screens in
Canada.
"Pinpoint's convenience store channel is in the fastest growing
and profitable segment today with frequent shoppers and
opportunities to both influence and collect anonymous shopper
data," adds Mr. Romanov. "Pinpoint's network of approximately 5,600
digital signs is one of the largest in North America and will be
the first in the world to have signage content broadcast to mobile
phones of all customers in and in proximity of each of the 1,400
stores."
iSIGN and its partners see a huge broadcasting network that will
be able to message approximately 1.5 million shoppers and others in
proximity per day. This will be one of the largest single audiences
in Canada which will favourably compare to, or surpass any cable
and satellite system viewers giving advertisers a larger audience
with measurement instantly.
"iSIGN has recently added a proven advertising executive, who
has held senior positions over the past 10 years and specialized in
launching new systems and technologies to promote the advertising
potential of the network to ad agencies and brands in Canada and
the USA," says Mr. Romanov.
The company will also be announcing details of its opening of a
new office in Tampa to service US customers and details of new
initiatives and technologies this month after the Pinpoint
acquisition is completed.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI - driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day through our convenience store
network, using state of the art technology to push relevant
content. Our Point-of-Sales Integration allows us to trigger ads
alongside the digital receipt on every transaction, delivering
truly relevant content when it matters most. Pinpoint is present in
1,400 convenience stores across Canada, with just over 5,600
digital faces. Our high impact product and services have been shown
in numerous case studies, whether point of sale, brand or
otherwise, to build sales and brand equity. Constantly expanding
and improving our networks, we have won the City of Calgary's parks
and recreation contract to deploy and manage its digital solution.
Having multiple channels allows us to get an accurate insight into
what moves the industry and where it is going. Additional
information about Pinpoint Media can be found at
www.pinpointmediagroup.ca.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com Pinpoint
Media Group Inc. Enmanuel Rumbos President (416) 262-9290
enmanuel.rumbos@pinpointmediagroup.ca www.pinpointmediagroup.ca
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