iSIGN Announces the Signing of the Contract for the Exclusive Advertising Rights for its Signage and Mobile Network at Mac's
04 July 2013 - 8:30PM
Access Wire
Toronto, Ontario - July 4, 2013 -
iSIGN Media Solutions Inc. ("iSIGN" or "Company")
(TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive
mobile advertising solutions that serves advertisers,
manufacturers, retailers and advertising agencies throughout North
America, is pleased to announce that the contract granting
exclusive advertising rights for the signage and mobile network
located in the Mac's Convenience Stores ("Mac's") across Canada has
been signed with iTrix Media ("iTrix").
The contract commences as of July 1,
2013 and mirrors the length of iSIGN's contract with Mac's with an
option for a five year renewal. iSIGN will receive payments of
$1,460,000 annually and has received its initial payment of
$250,000. iSIGN will also receive a commission of no less than 5%
on the gross advertising sales generated by iTrix throughout the
term of this agreement.
iTrix is a Montreal
based company that is heavily involved in selling advertising on
out-of-home advertising, centering mainly on the Montreal area, but
also including Skiron Media, a Canada wide signage network located
at ski resorts across Canada. Adding iSIGN's network of
approximately 6,000 digital screens and 1,400 antennas in the
approximately 1,400 Mac's stores located across Canada
significantly expands their existing footprint and increases their
ability to grow their advertising revenue.
iTrix' management and
backers consist of Ray Jelassi, President, Chief Executive Officer
and Founder and other well-known and respected advertising and
media executives.
iTrix will be working
closely with iSIGN's existing resellers to maximize the revenues of
the network.
"We are very pleased
that an organization with an exceptionally strong advertising
background is now responsible for the sales management of our
network," stated Mr. Alex Romanov, iSIGN's Chief Executive Officer.
"iTrix' management is strongly committed to significantly
increasing the advertising on our network and in bringing in new
advertisers."
"The funds generated
by this contract provides us with a significant annual revenue that
will significantly help us achieve eventual profitability," added
Mr. Romanov. "We look forward to working together with iTrix and
will provide them with whatever help that we can to help them
achieve their goal of $2.1 million in the first year of their
contract."
About iSIGN
Media
iSIGN Media is a
world leader in multiplatform advertising solutions that utilize
Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver
rich media, permission-based messages to engage consumers more
deeply and cost-effectively. The resulting business intelligence
and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights
into emerging consumer behaviors that help
advertisers measure their efforts and make better business
decisions to increase ROI and customer loyalty. Headquartered in
Richmond Hill, Ontario, with R&D and customer support
operations in Vancouver, BC and Tampa, FL, the Company has also
grown to become the largest owner/operator of in-store digital
media in Canada with 5,600 digital signs in about 1,400 locations.
Partners include: IBM, Keyser Retail Solutions, Baylor University,
Verizon, TELUS and AOpen America Inc., with solution distribution
by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
Forward-Looking
Statements
This news release includes certain
forward-looking statements that are based upon current
expectations, which involve risks and uncertainties associated with
iSIGN Media's business and the environment in which the business
operates. Any statements contained herein that are not statements
of historical facts may be deemed to be forward-looking, including
those identified by the expressions "anticipate", "believe",
"plan", "estimate", "expect", "intend", and similar expressions to
the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect
iSIGN Media's current expectations regarding future results or
events. These forward-looking statements are subject to a number of
risks and uncertainties that could cause actual results or events
to differ materially from current expectations. iSIGN Media assumes
no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward-looking statements.
(C) 2012
iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property
of their respective owners.
Press contact:
Alex Romanov
iSIGN Media
alex@isignmedia.com
Vanessa Harwell Belinda
Rooney
ThinkInk Communications LLP
SSPR
305 749 5342, extension 232 609 750
9110
vanessa@thinkinkpr.com brooney@sspr.com
Neither the TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts
responsibility or accuracy of this release.
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